MIDDLE EAST
QUIZ 31
21 December 2008
4. Which agency submitted the most entries without 3. Which agency boldly (or, y’know, stupidly) an- 4. Which outdoor provider won the Dubai Airport account?
winning an award? nounced it would return clients’ money if their cam- a) Right Angle
a) Crayon Communications paigns didn’t work? b) Ströer Concept
b) Brandcom a) Leo Burnett c) JCDecaux
c) Impact BBDO b) Extracake
c) BWM 5. Who became COO of PGM MENA this year?
5. What did the winning media campaign consist of? a) Tarek Daouk
a) A one-kilometre long billboard 4. Which indie agency won the account for Dubai-based b) Philip Jabbour
b) A bunch of stickers for the back of trucks developer Sama in November with a dolphin-based pitch? c) Alex Saber
c) A digital sign that dialled your mobile as you walked past a) Tonic
b) Pirana MARKETING
WHOSE AD? c) Face to Face 1. Which of these was a real campaign?
We’ve taken snippets of 10 ads. Tell us which brands a) Eco friendly Abu Dhabi
they’re advertising b) Business friendly Bahrain
c) Fatwa friendly Riyadh
1. 2. 3.
2. Who was named head of the Advertisers Business
Group (formerly the GCCAA) this year?
4. 5.
a) Louis Hakim, CEO, Philips Middle East
MEDIA 5. To which agency network do the Boulos brothers, b) Vishal Tikku, GM, Kraft Foods
1. Why was Virgin DJ Revin John fired? Hubert and Patrick, owe their livelihood? c) Natascha Edelmann, head of marketing, Masafi
a) He physically attacked a guest a) DDB
b) He called Sharjah “Dubai’s simple cousin” b) Memac Ogilvy 3. Which property company took the decision to
c) He pretended he was God c) Impact BBDO reposition its marketing as “less aspirational” in
November?
2. Mohamed Al Mulla moved from Dubai Media City to PR a) Nakheel
which company this year? 1. Which agency took the unusual step of appointing two b) Emaar
a) Lammtara Pictures managing directors? c) Omniyat
b) AMG a) Asda’a
c) Motivate Publishing b) Golin Harris 4. The head of corporate com-
c) d’PR munications for which regional
3. Which of these titles was axed by ITP in November? airline announced he would be
a) Middle East Dentist 2. Which of the following was not one of the speakers at retiring next year?
b) Pipe Welder ME this year’s PR Congress in Dubai? a) Etihad
c) Potted Plant Aficionado a) Martin Newland b) Emirates
b) Dolly Jones c) Qatar Airways
4. Which of these isn’t a Freej brand extension (yet)? c) Max Clifford
a) A theme park 5. Which of the following sportsmen did not endorse a
b) A feminine hygiene range 3. Which PR agency teamed up with Burson-Marsteller property development in Dubai this year?
cc)) A m A musical stage shousical stage show in Ni ovember? a) Sachin Tendulkar
a) Asa da’a b) Boris Becker
b) Cicerb o & Bernay c) Tiger Woods
c) Hill & Knowlton
SPOT THE STAR
4. And what was their first joint proje4 ct a study of? Who are these celebrity spokespeople?
a) Consumer confidencea
b) Yb outh
c) How office workers feel about furniture
5. J5 ordana Tasker is the regional
dired ctor of which agency, which
launchel d in the MENA region
1. 2. 3.
this month? t
a) Cohn & Wa olfe
b) Ib nternational Public Relations
c) Edelman
5. Which international title didn’t launch in the M5. Which international title didn’t launch in the Miiddle ddle PLP ANNING
4. 5.
East this year?East this year? 1. Which agency relaunched in November with a new
a) Fourfourtwo ‘young’ image?
Sammy the Shark
b) Golf Digest a) Magna
oods, 5) er, 4) Tiger W ehbe, 3) Boris Beck a W am, 2) Haif 1) Nancy Ajr
r a t Spot the s
c) Game & Fish b) UM7 1) b, 2) a, 3) c, 4) b, 5) a
c) Mindshare
eting Mark
ANSWERS
ADVERTISING
1) a, 2) a, 3) b, 4) c, 5) c
Planning
1. Which agency won the Sony Playstation account in 2. Elda Choucair moved from OMD to become regional 1) b, 2) c, 3) a, 4) b, 5) a
November? manager of which agency?
PR
a) Brandcom a) PHD
1) b, 2) a, 3) c, 4) a, 5) a
ertising Adv
b) The Tribe b) Magna 1) c, 2) b, 3) a, 4) b, 5) c
c) Expression c) NeoDigital
Media
espa 5) V
a Mall, riskies, 4) Ibn Battut ano Shoe City, 3) Purina F ant 1)Al Ain Zoo, 2)Br
2. Which agency’s Sony Microvault campaign failed to make 3. Which agency’s online division rebranded as Flow Whose ad?
the shortlist at the Dubai Lynx, but won a Silver at Cannes? this year?
1)b, 2)c, 3)b, 4)c, 5)b
a) FP7 Dubai a) OMD
ynx Dubai L
1) c, 2) b, 3) b, 4) a, 5) a, 6) c, 7) a, 8) b, 9) b
b) Impact BBDO b) UM7 Who said that?
c) DDB c) Starcom
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