9 LESSONS FROM 2008 THE SCOOPIES
I’ve had a wonderful year, Boris Becker and friends are
but that wasn’t it: what not honoured for their services to
to do in times of crisis p14 the industry p17
Advertising/Marketing/Media/Public Relations
www.mediaweekme.com Issue 0012 21 December 2008
in review
LYNX AWARDS * CONSOLIDATION * CONVERGENCE * TWOFOUR54 * LAUNCH OF THE
NATIONAL * MBC MAX * SAUDI FATWAS * NOOR TV * MAN CITY BUYOUT * ATLANTIS LAUNCH
* DIGITAL RISING * MIKE SIMON RETIRING * FREEJ EXTENSIONS * IAA ELECTIONS *
OUTDOOR STRUGGLING * GULF NEWS RESHUFFLE * FOX INTERNATIONAL * WPP MOVES IN
* MEDIA AUDITING * PROPERTY PLUMMETING * REALITY TV * KHALEEJ TIMES RELAUNCH
* FACEBOOK FALTERS * PR AWARDS * AD SPEND SHRINKING * EXECUTIVES ARRESTED *
MAGAZINE LAUNCHES * MAGAZINE CLOSURES * CRISIS MANAGEMENT * ADVERTISERS GAIN
LEVERAGE * THE YEAR OF THE NETWORK * UAE BESTS SAUDI * ENTERTAINMENT MARKETING
* TRANSPARENCY * DUBAI MALL * FLY DUBAI * ENG EXPANDS * SPORTS SPONSORSHIP
* WOMEN IN POWER * RESEARCH NEEDED * YOUTH MARKETING * DOHA ON THE RISE
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46