MiniProfile
Artisan Golf Co.
Targeting The Best Fit - No Matter Your Gender
At Artisan Golf you won’t be greeted with the words “our women’s clubs
are over here”. There are many types of golfers and many types of
clubs but there are no gender specific clubs. Women are often
pigeonholed to a particular shaft flex and length. It is assumed that by
definition they need a softer flex and shorter clubs.
Artisan Golf Co. is a custom clubfitting shop owned and operated by
Don and Pauline Irving. It is a full service business located in Kanata,
which is in its tenth year of operation. Their philosophy is that clubfitting
is a gender-neutral process. Don does not believe there are specific
clubs for men and women. There are, however, specific clubs for each
and every golfer, based on their golf swing and style of play. The only
way to determine the right head style, shaft type, grip size, etc., is
through a professional club fitting. When customers come in for a fitting,
whether male, female, junior, senior, new golfer or seasoned amateur,
they are put through a detailed fitting process to determine the optimum
clubs for their game. Club fitting can benefit everyone, from the low
handicapper to the beginning golfer. Don Irving and his personal touch
can provide you with a properly fitted, custom-made set of very high
quality golf clubs at a reasonable cost. Your current clubs can also be
adjusted to improve your game
For golfers, having the right equipment is essential at all levels. To this
end Artisan Golf emphasizes that clubfitting is a “process” not an event.
It takes time to evaluate the golfer’s swing and equipment dynamic. It is attained the level of advanced Professional Clubmaker with the
more than a simple assessment of swing speed, lie angle and static Professional Clubmakers Society (PCS), based in Louisville, Kentucky.
measurements; it is an interactive process. Don’s extensive knowledge The PCS named Don Regional Clubmaker of the year for 2008, one of
and well-honed skills provide new golfers, low handicappers and only six such designations awarded worldwide each year. He was
everyone in between with the right equipment to make a difference in also named one of KZG’s top 100 fitters worldwide.
their golf game, either through a new set of clubs or adjustments to their
existing clubs. Artisan Golf is operated by the husband and wife team of Don and
Pauline Irving. They share the responsibilities. Don takes care of the
Those who are just taking up the game can benefit from a custom club technical aspects of the shop, while Pauline takes the lead role in
fitting. “For new golfers, it’s better to have a few clubs that fit you than a administration and marketing.
bag full that don’t. You can always fill in your set as your abilities increase
and you have the need for more clubs,” says Don. At Artisan Golf Co, your Satisfaction is guaranteed. They are located at
215 Terence Matthews Cres. Unit 3, Kanata, (613-592-0524)
In addition to clubfitting, clubmaking and reshafting of golf clubs Artisan www.artisangolfco.com
Golf Co. also provides club repairs and adjustments. Don uses the Golf
Achiever and the Zelocity launch monitors on site to capture the maximum “Myth # 7 – WOMENS CLUBS ARE DESIGNED FOR WOMEN. It
amount of data for analysis. Moment of Inertia (MOI) matching is a pains me to say this, but, by and large, the women get a raw
popular concept and Artisan Golf is set up to determine the MOI to match deal when it comes to golf equipment. Just because someone
a set of clubs to give the golfer the same feel in every club. put pink, taupe, or mauve paint on their golf club-heads does
not mean that they are right for you as a female golfer. Properly
Don is one of the top clubmakers in the area and believes in providing fit golf clubs know no gender restrictions. They only know that
personal service to his customers. Don is continually studying the golf they are matched to exactly how their owner swings.” (From 12
industry to keep on top of trends, standards, and innovations. He has Myths That Could Wreck Your Golf Game, by Tom Wishon)
58 FLAGSTICK FOR WOMEN
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