OpeningDrive
Publisher/Editor-in-chief
Jeff Bauder
Associate Publisher
Patricia Bauder
The Evolution Editorial Director
Scott MacLeod
Editorial Assistant
by Scott MacLeod
Joe McLean
Magazine Design/Layout
Flagstick Consulting & Design
So there I was. It was January and Flagstick Publisher Jeff Bauder and I had made our annual trek to
the PGA Merchandise Show in Orlando, Florida. This is the place where each year golf manufacturers
Contributors
get to strut their stuff, if you will, for industry types such as retailers, golf professionals, and even a few
Linda Shephard
hundred of us media types.
Danielle Nadon
Carol Ann Campbell
Colin Peden
As we sat in a crowd of people waiting to see one of the many fashion showcases put on during the golf
bonanza I couldn’t help but reflect on the first PGA Merchandise Show that I attended more than fifteen
Advertising Sales
years before. It was just before the new revolution in golf, ushered in by the arrival of superstars like
Jeff Bauder - Sales Manager
Chris Meechan - Eastern Ontario/Outaouais
Annika Sorenstam and Tiger Woods. For lack of a better term – it was also a testosterone dominated era
where the focus for most major golf manufacturers was on one side of the gender equation. A fashion
Printing
show at the PGA Show? Wasn’t going to happen.
Performance Printing Ltd.
Advertising
Of course, at that point the idea of golf fashion crossing over into everyday life was a long ways away as
(613)821-0888well. Not a chance you would see a polyester hard collar shirt show up at the office or worn outside the
confines of the golf club.
1-877-503-0888
ads@flagstick.com
Eventually though, golf got real.
Flagstick For Women is a special publica-
tion of Bauder Media Group Inc. and is pub-
More women took up the game in droves; attracted by the virtues of the game, recreational opportunity,
lished as a an Annual. The contents of this
and even as a place to do business. And while the minimal attention to style might work on the male
publication are the property of Bauder Media
Group Inc. and may not be reproduced with-
crowd, the ladies were looking for something more. Thankfully, the golf industry delivered. This year is
out written permission from the publisher. The
proof of that evolution. At the 2008 PGA Merchandise Show, displays by clothing manufacturers took up
opinions expressed by individual columnists
nearly a third of the space – multiple times what you would have seen a decade and a half ago.
are those of the individual and not those of the
publisher. Correspondence can be sent to our
head office via mail, e-mail or fax.
Deep within this Flagstick For Women Annual you will see a parade of style that has to be witnessed to
believed. Clothing companies in the golf business have really stepped up in 2008, blending futuristic
Flagstick For Women
material with classic looks in way that is appreciated by many. Enjoy the sampling of what has become
(a division of Bauder Media Group Inc.)
one of the largest segments of the golf industry – ladies’ fashion.
8197 Parkway Road
Ottawa, Ontario K0A 2P0
Phone: (613)821-0888
Of course, this Annual is about more than handbags and belts. The real heart of this game is the people
Fax: (613)821-4888
that play it. People like Betty Mulville, our feature profile. A fabulous player, a mentor to many, and friend
E-mail: info@flagstick.com
to all, especially the game itself – her story is one that we had to share.
www.flagstick.com
copyright 2008
Mix in the latest news, fine instruction from our local golf professionals, and a hearty sampling of travel,
, websites, and the latest golf equipment and we think you will enjoy Flagstick For Women like never
before.
See you on the greens and keep doing your part to evolve this game to where it needs to be.
PLAY GOLF! LIVE WELL!
417 West, exit Hwy 7, 5 minutes west of Scotia Bank Place
613-253-3290 ext 228 www.canadiangolfclub.com
4 FLAGSTICK FOR WOMEN
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