FFWFeature
Classic & Contemporary
2008 Fashions Have You Covered
By FFW Staff
It is often said that “everything old is new again” and while it is not the complete truth,
when related to ladies’ golf fashions for 2008, it certainly does have some validity.
That versatility also has another feature – the opportunity to have a compact, more
When reviewing dozens of clothing and product lines, both those that debuted this
useful wardrobe that still addresses your needs. “Women love to buy, I think
past Spring, and those set to arrive this Fall – it was not hard not to notice some
everyone knows that,” Hipp comments with a laugh. “But sometimes the less that
historical inspirations. Yes, some products (a simple skirt for example) never
you need to buy, that can work with other parts of your wardrobe, can be important.”
seem to go out of style but there are certainly many pieces that have come and
gone – and come again.
With so many options on the market these days, carrying your “individual” look
to the golf course is much easier to do and that is something Hipp considers
In recent years many companies have taken a more technical approach to clothing
significantly. “Women don’t want to be cookie cutter and dress up like everyone
– you see it in the tighter lines, high-performance fabrics and high-sheen colours.
else. Being able to design a collection so that five women can look completely
Add to that the latest “compression” technologies and you have some looks that are
different in it is important.” To do this the Lija Golf collections are diverse – deep
defining a new generation. On the flip side – there is a more historical approach –
enough that pieces may share a lineage but do not echo each other 100% in
one that combines the benefits of modern fabrics with the look and feel and apparel
appearance . For Hipp that means choosing innovative patterns and fabrics –
from a time gone by. You also have a camp that is looking to have a “funkier” image
even ones that are exclusive to them.
with a more modern look that reflects the desires of today’s youth. Whatever your
choice – 2008 is a bumper year for ladies apparel and accessories. Of course
When she considers the golf fashion industry these days Hipp says it is an
fashion is about more than clothing – there are golf bags, shoes, belts, hats, and
exciting time. “In the last five years a more fashion-forward approach has
even tote bags to consider. It’s a complete package.
become the accepted norm. When we started ten years ago nobody was willing
to make that leap of faith. Nobody wanted to be a leader – there were a lot of
For some perspective on 2008 fashions we turned to a Canadian who knows
followers. Now the retailers know they need products like ours in their shops.
more than a “bit” about the subject. Linda Hipp heads Lija Golf and is based in
People are willing to put themselves out there with their golf fashions and the
Vancouver. Her designs are noted for having a “vintage flare” and she is
industry now has to keep up – or stay ahead.”
considered a pioneering entrepreneur for golf fashion.
Hipp says there is a great mix of tradition and innovation in golf fashion today and
Hipp, who designs dozens of new pieces for her collections each year, says that
there is room for every manufacturer, no matter if they take a traditional approach
no matter the “trends” they have specific goals when they create their latest
or want to be on the leading edge of new designs. The consumers are the big
products. “Our primary mandate is that when we design we have to make sure it
winners because now everyone can find what they are looking for just about
is something that is great for the golf course but also great for any part of a women’s
anywhere they shop.
active lifestyle. Women are so busy these days, with family and their careers, and
sports that we want to make it easy for them.” Hipp says they do not want their
products to simply be “golf” clothing as their audience has less and less time to With that in mind we present a sampling of 2008 golf
make the transition from life to the golf course. “They have to be able to make it from
fashion - a grouping sure to include something that ap-
one activity to the next with ease so they can change a bottom and put on their yoga
peals to every taste.>>>>
tights and go to yoga, for example. That is the key element to our designs.”
FLAGSTICK FOR WOMEN 33
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