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Urban Lodge A


s you enter the building from the main entrance the ceiling is covered in diagonally fixed reclaimed wood planks that immediately give a warm inviting


feel, made even stronger by the contrast with the neutral concrete floors. Te concept flows throughout the entire hotel. After checking in the guest is greeted by a huge lodge-style living space with real fireplace and comfortable sofas covered with throw cushions. Existing wall columns were clad in a chevron pattern with the same “incredibly inexpensive” reclaimed wood that was used in the entrance ceiling and lift lobbies. Moving into the bar area FIG used the theme of blue and white in the tiling and bar, which was also a colour theme in the branding and rooms. Te blue tiled bar is certainly a masterpiece in itself. Te restaurant then


becomes more ‘urban’ with the concrete floor and industrial style furniture and the sea of light fittings that were found in a vintage store in Amsterdam. In the rooms part of the space is wood


(flooring and headboard) and the other part is concrete (flooring and wall finish). Hilary states that if they had been given a larger budget these would have been actual materials, instead they used faux materials (vinyl, laminate and wallpaper) to create the same effect. Limited budget projects often bring out the best in designers and that is certainly apparent here. Lancaster has had to make a little go a long way. But as a credit to this design, the hotel in no way looks cheap. Rather, it is a cool concept, modern and of the moment and its style will appeal to a broad customer base. Here Hilary talks to GS about the project.


Hilary Lancaster, the owner and Managing Director of London based Fusion Interiors Group (FIG) has recently completed a hotel project, housed within an unattractive, stern looking concrete and glass office block on the outskirts of Amsterdam. Added to this, she had to work within a very tight budget. Uninspiring? Far from it! Urban Lodge is already the talk of the town...


GS: Who’s behind the project and how did you get the job? HL: Te owner is a Dutch Chinese hotel investor, owner and operator. He already had his first small budget hotel in Amsterdam but this was the first hotel where he used an interior designer. We were introduced to him by the investor of Zoku Amsterdam who we knew through our connections to the Zoku creators in the Netherlands.


GS: What was the building and the brief? HL: Te building used to be an office but I have no idea whose office it was. When I first viewed the building it was empty. Te brief was very simple. To create a bed factory out of an uninspiring office block in an industrial area of Amsterdam. However we took this brief and fine-tuned it to “create a bed factory,


30 GS Magazine


Photography: Frederic Ducout


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