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Gaucho T

he first Gaucho in the UK opened in a basement site, beneath 90’s hip eatery ‘Down Mexico Way’ at 25 Swallow Street, Piccadilly in January 1994. 22 years later, the

UK’s leading quality beef restaurant group has grown to 14 sites: 12 in London, one in Leeds, and one in Manchester. Te original Swallow Street Gaucho site has extended all the way from the basement to the top and the ground floor has recently undergone a refurbishment to reveal an entirely new look for the brand, still respectful of its Argentinian origins, but with a more modern sophisticated feel. Patsy Godik, Creative Director at Gaucho

Group, and head of Conceptualise interior design and branding, is behind the new interior styling for the ground floor at the group’s ‘townhouse’ flagship restaurant, taking her inspiration from the Ombu, giant trees which are a striking natural feature of the Argentine rural and urban landscapes. Reconfiguring the space previously occupied

by the Cavas de Gaucho (wine room) and large bar area, the new layout has created additional dining space for 99 covers. “We have brought Argentinian nature

further into a sophisticated, urban environment, using the Ombu’s soft grey colours, sculptural, swirling branches and roots, and its striking leaves as inspiration throughout. It’s a perfect contrast to the classic Gaucho style, with its homage to the home of Argentine beef, which has been maintained

20 GS Magazine

across the first and second floors of the restaurant. Our walls feature criss-crossing curves of pale carved wood, and panels with magnified capillaries of the Ombu leaf,” says Godik. “Te overall feel is one of an enchanted forest, with soft lighting and reflecting mirrors peeping through the wood carvings to enhance the atmosphere.” Te new design is part of an overall

refurbishment of the Piccadilly restaurant, which has already been completed on the first and second floors, and will include the transformation of the lower ground floor area in early 2017. Te ground floor restaurant area opens out

through large glass doors along its entire length onto the covered pavement terrace, which has also been re-designed, with comfortable banquette seating for more flexible eating and drinking al fresco. A substantial new private dining room

and Cavas de Gaucho has been carved into previously unused space on the first floor, bringing the total on the site to four flexible- use spaces for corporate hire, and for private events and celebrations. “We have very high demand for private spaces, and we need them to have a chameleon quality so that they work for everything from an intimate dinner to a high powered brainstorm,” commented Godik. Not all Gaucho restaurants will be have the new design. “Our classic look is much-loved, and it’s interpreted in different ways in each location – we pride ourselves on ensuring that every

Gaucho is distinctive, and many of our guests use more than one on a regular basis, as they enjoy the different atmospheres.” says Godik. Te feel of the new Gaucho interior

is calming, contemporary and warm and contributes to making the Piccadilly branch the complete Gaucho experience, for those who want it, with several different offerings under the one roof. Start with drinks on the pavement terrace, enjoy cocktails in either of their two bars, have starters and mains in the ground floor restaurant, dessert on the first or second floor and finish off with coffee on the roof terrace. It’s good to see the Gaucho brand evolving but better still to see that they’ve retained at least some of the elements that customers have come to know and love.

Gaucho, 25 Swallow Street, Piccadilly, London W1 Tel: +44 (0)20 7734 4040

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