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Bluebird T


he new look for London favourite, Bluebird in Chelsea, was revealed in the autumn and has already proved to be a hit with regulars and new customers alike. Bluebird


was originally converted from a rather famous garage on the Kings Road into a casual and trendy drinking and dining concept by designer and restaurateur Terence Conran (pre ‘Sir’) at a time when London had started to push design boundaries and venues were becoming bigger, better and more opulent than ever before. Te transient “In crowd” who habitually moved from one new London venue to the next, constantly searching for the next big thing, made an exception of Bluebird by continuing to patronise it and it has retained its popularity ever since. Now owned by D&D London it has undergone a £2 million refurbishment and the new look is every bit as exciting as when it first opened in the 1980’s. Te new interior has been designed by David


D’Almada of Sagrada (designers of Sartoria, the Arts Club, etc.) who has kept the essence of the space whilst giving it a new, refreshed look with more modern styling. Te original architectural steelwork frame within the atrium has been coated in a red oxide paint and, in parts, wrapped in climbing plants whilst wild flowers, grasses and herbs are recessed into the back of banquettes to create the sense of an indoor English garden. Te new illuminated


marble-topped bar is a focal point to the restaurant and is the perfect centrepiece. Te marble has been supplied by specialist architectural materials consultancy, Paolo. Interiors (see page 53) and complements the curved steel ‘bumpers’ stacked beneath it to form a unique and striking bar. Te Bar serves experimental and limited edition cocktails, with the heritage of the building informing the selection - Te garage was built for the Bluebird Motor Company in 1923. It was home to the famous Bluebird, in which Sir Malcolm Campbell set the world land speed record in 1925. Te entire scheme features custom made


furniture and a diverse mix of fabrics and textures from British textile designer Celia Birtwell. Bluebird continues to offer four private dining rooms as well as a dedicated events space. Te lighting, designed by Into Lighting, adds warmth and theatre to the interior and pops of colour appear in some intriguing artworks from artists including Marco Sanges, Christy Lee Rogers and Raoof Haghighi. Chief executive and Chairman of D&D


London, Des Gunewardena says: “Bluebird has been and continues to be one of our most successful venues. However ahead of its 20th anniversary we thought it would be a good time to give Bluebird a new look and an exciting new food direction. Tis is a major investment for us


and one which I hope will reinforce Bluebird’s position as one of London’s most iconic restaurants.” Bluebird, 350 Kings Road, London SW3. Tel: +44 (0)20 7559 1000 www.bluebird-restaurant.co.uk


GS Magazine 19


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