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SHOOT EARLY The company has a connection that runs deep within the shooting industry and a philosophy thatwas built on experience of the trade and, more importantly, from practical experience. The company philosophy

and slogan is “shoot early”, a concept that Mike Voigt and Jeremy White developed in the early days of SVI. The idea is that, with greater

information being fed back to the shooter via the red dot and not having to align the front and rear sight, the shooter can make an earlier shot by knowing where the shot is going when the gun is entering the target area. It gives the shooter visual information for beter recoil management, allowing for earlier second shots. It boasts high end users

such as the Special Forces units in the UK, USA, New Zealand, Poland and South Africa plus the UK Ministry of Defence, Ukrainian MoIA, plus sports shooters, EDC (everyday carry) customers and hunters. Shield knows that the

product can handle the lifestyle of any user and is proud to make products that are used by these professionals.


Since the owners come from a community background like shooting, it is at its core to have direct relationships with customers. James revealed: “We are keen to

see direct website sales increasing and we hope to continue down this route because we believe it brings a unity between the users and the brand. “Customer feedback is a big part

of our development process and we try, where possible, to utilise product improvement suggestions to make a product that customers can feel atached to.” As the supplier of the UK Military

of Defence Close Quarter Batle sight, retailers and customers can

Shield Sights T: 01297 678233 | E: |


expect a military-proven, high- valued item from Shield, whether they buy a mount solution or our top-of-the-line red dot. A customer recently said: “So far

I love it – price, size, performance is above what I expected.” Another user told Shield: “SMS is the only reflex sight fixed onmy

Glock slide that hasn’t broken!” Shield strives to deliver an experience that is above and beyond what the customer thought was possible, especially at that price point. Although it is based in the UK,

customers can contact the firm 24/7 and will normally receive a speedy response within 24 hours. As for new products, Shield is a

leader in solutions and technology, commited to bringing to market products that shooters want and, more importantly, need. With smarter solutions, utilising

new methods and processes, the world can expect the unexpected from Shield Sights.

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