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GEARGUIDE Meetingever-changing tacticalneeds


Keeping your fingeron the pulse of the tactical gearmarkethas neverbeenmore important. But,with the right approach and understanding, there is good business to be had.


E


very year, when Gun Trade World magazine gathers information for the annual Tactical Gear Guide, it is clear


that the industry is both moving on and expanding. As always,much of this


additional growth and technological advancement is down to the ever-changing needs of police, law enforcement,military and Special Forces. Theworld continues to change –


majormilitary campaigns are fewer, replaced instead by close-quarter combat, terrorismthreats and home- defence requirements. Strategic planning, counter-


offensives,prevention and even cyberspace issues are becoming the watchwords in this day and age. Inmany instances it is difficult


to put a face or even name to those intent on causing us harmand that only serves tomake our defence requirements even harder to identify. So it is vital to be geared up for


any eventuality,whether out in the field or on a city’s streets. The rightweapons,optics, lighting,


clothing and luggagewill allmake a difference. There ismore andmore call for


helmet or body-worn cameras, whether as a uniformed police officer or a Special Forces unit, to protect both the assailant and the agent. Another intriguing aspect is


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the increasing use of less-lethal alternatives. Given the current nature ofmany threats, especially in urban scenarios, unintended or incidental casualties are risked wherever force is applied, but non- lethalweapons try tominimise the risk asmuch as possible. They can be used in both


combat and policing situations to reduce or limit conflict and avoid it escalating further orwhere rules of engagement requireminimal casualties. Several recent hostage situations have seen the use of both lethal and less-lethal force. Training scenarios are also


usingmore andmore simulated ammunition and similar approaches. All of these technical


advancements are combining to


alter theway equipment is procured andwhat functionality is available. There is also awholemarket


generated by ‘peacekeeping’ forces, patrolling unstable territories and ensuring all runs smoothly, alongsidework on conflict prevention involving the military, politicians, themedia and cyberspace experts.


SMALL IS BEAUTIFUL This next-generationwarfare has changed the landscape of desired products and buying paterns. Experts suggest that procurement


priorities nowadayswill centre on Special Forces, internal security and intelligence services, among others. It follows, then, that the size of


the orderswill be smaller,more specialised andwithmore user or operator input. At the same time,many of


these procurement decisions have beenmoved down to unit level, allowing individual units or groups to decidewhat non-standard-issue equipment theywill require for specificmissions or briefs. This is vital to understand as


a supplier.Understanding the equipment you offer andmatching it to the relevant scenarios not only ensures good business but builds personal relationshipswith buyers, which can only be a good thing all round. Youmay also see referrals from


one satisfied agency or unit to another. This hands-on approach also


means geting out to visit trade shows and events. SHOT Show hosts its own law enforcement and tactical section in January, EnforceTac takes place in the days leading up to IWA in Nuremberg in March, while the DSEI worldwide defence and security meet- up takes place in London in September. There are many others around


the world worth finding out about too – the more relationships you build and themore new product you see or try out, the beter your understanding and the greater the business options you have.


UNDER LICENCE Withmany of these products, it is important to understand all of the processes thatmay be involved to explain themto a potential buyer. Certain items in particular – including guns and ultra-specialist equipment


such as night vision or high-powered optics –will require export licences inmany countries,with delays possible of up to 60 or even 90 days if such applications have to bemade. It is, therefore, imperative that such issues are discussed upfrontwith a buyer


so they understand any procedures, applications, delays or hassle theymay face rather than risk some heated exchanges and a poor relationship further down the line. Indeed, some buyers actually look to localmarkets to source items – this can reduce administrative burdens and ensure reliable delivery. Itmight also put your supply chain in the frame. Retailers and distributors/wholesalers can helpmanufacturers by organising


local demonstrations of a product, providing information, seting up training days, in-house displays of a particular collection or even range events for your visitors to try out the newkit. Working alongside amanufacturer is a great opportunity to showyour


supplier howseriously you value their business and it helps you get a first look atwhat is in the pipeline,which is crucial in today’s ever-changing tactical environment.


FIER


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AMMUNITION Tactical ammo in 12 Gauge – Lead free


 12 FIER PAL – Limited Action Projectile  12 FIER MSTDF – CIT Ammunition  12 FIER PAR – Reinforced Action Projectile  12 FIER PPA – Perforating & Anti-personal Projectile  12 FIER MSFA – Special Armed Forces Ammunition


Tactical ammo are used by French security forces due to their exceptional performances in urban environments: penetration, neutralization,


precision, comfort on shooting, risks reduction by a quick loss of energy.


Paris-France


Phone: +33 7 68 08 02 78 - Email: info@fier-ammunition.com www.fier-ammunition.com


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