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GEARGUIDE deliver topservice


or did it expand, ready to take on more requests and serve evenmore markets? The decisionwas an easy one


for strategic director Stephen Roe and his teamso, inMarch,Daniel Technologies launched a capital investment plan to purchase a 4,500 sq ſt facilitywith purpose- built logistics and customised IT system, not tomention an aggressive recruitment drive that takes place in the first quarter of 2017. Stephen explained: “Asmuch as


everything was going well, I felt that we needed to look further ahead and, for the future of the company, we had to have larger facilities. “This allows for the evolution of


the business in a controlled, organic way, ensuring we can serve our customer basemuch beter, develop our existing portfolio of brands even beter and, of course, explore new opportunities, too. “The industry itself is rapidly


changing and, ifwewant to not only keep up but get ahead, the investment at this timewas crucial – itwas the next stage in the company’s progression.” It certainly seems to be the


next logical step in a business that started inMay 2002with the aimof advisingmanufacturers howto get their products across Europe,with a handful of clients. Today it boasts distribution for


the likes of Benelli,ASP, B&T,US Ordnance, Leupold, Fiocchi, Leaf Arc’Teryx,MOHOC, General Dynamics Land Systems,Vievu, Trijicon, Walther, TeamWendy, Complete Parachute Systems, Safariland, Otis Technology, Streamlight, Core Survival, SOG, King Cobra, First- Spearn, 5.11 Tactical andmanymore. Stephen added: “We carry


inventory that ismission-specific for themilitary, lawenforcement NGOs and specialist units, among others. We understand thesemarketswell because that is ourmain focus from Daniel Technology’s inception. If people contact uswanting a solution in those sectors,we probably have it on the shelf here.”


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seen the roll out of the ASP baton and handcuffs to its correctional and defence customer base. “As our reputation grew, our international


customer base increased andmore people would come to us and ask our advice or request specific, tailored solutions. “Moving here has been hugely important – I


ENJOYING THE JOURNEY With almost 15 years under its belt, Stephen says, in a changingmarket, it is vital to prepare now for the next 10-plus years, hence the investment in newfacilities, IT systems, staff and increased inventory. Itmeans they can spendmore time doing what they love. He revealed: “I – in factwe all – have a


passion for this industry.Of coursewe are in the business tomakemoney butwe genuinely enjoywhatwe do and enjoy goodworking relationshipswith our suppliers and customer base around theworld.”


It’s a philosophy shared among the other


three key staff – fromAdele Colmey, in charge of operations, andmarketing and brand specialist Sarah Stritch to Elaine Hayden Roe,who handles the finance side of the business. Adele,who joined the company over 10 years


ago, said: “I thinkwhen I started one of themain contractswas to supply our national policewith ASP batons. Itwas a big step for us and really helped put us on themap aswe are nowa respected supplier in themarket. “Some 10 years on,Daniel Technologies has


really don’t thinkwewould have continued to growin the sameway hadwe notmade that leap. It gives us space for that controlled growth. “It alsomeanswe can tackle newchallenges


head-on. In the short time Iwas away fromthe business (onmaternity leave) both global and domestic security challenges have surfaced and this has hugely influenced the industry, so we need tomake surewe are up to speedwith what is going on and, inmany cases,making surewe are leading theway in understanding what is coming next. This is a long-termstrategy for us all here.”


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