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3rd December 2016, Tobacco Dock, London 3rd December 2016, Tobacco Dock, London

Organised by: Influential Events Ltd

Organised by: Influential Events Ltd


There is a changing tide in the skincare and cosmetics industry, one that is seeing more and more focus being placed on male grooming. There has been a huge shift from the days when men settled for little more than soap and water to today’s modern gentlemen who takes great pride in his appearance.

A glance inside the modern man’s bathroom cupboard reveals an array of lotions and potions that were previously considered confined to women. From toners and moisturisers to beard waxes and oils, men are paying increasingly more attention to their daily grooming routine. And why not…. surely everyone likes to look good, feel good and smell good!

Men’s grooming is not a new concept. In fact, its origins can be dated as far back as the Ancient Egyptians. It was believed that the unshaven appearance indicated low social ranking, so much so, that the wealthy felt compelled to employ full time barbers for the specific task of maintaining their well kempt look. Despite this, in the UK, it is only in recent years that increased social acceptance has allowed men the freedom to take a greater interest in grooming without it being considered a challenge to their masculinity.

Keep up the good work Gentlemen! Grooming is Booming!


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