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BUSINESS STUDIES WITH EVENT MANAGEMENT


LC294


BACHELOR OF ARTS (HONOURS) Ab Initio What is the programme about?


The BA (Honours) in Business Studies with Event Management will appeal to students who wish to pursue a management career in the event industry.


Graduates of this programme will have practical business know-how grounded in the event sector as this programme provides a broad introduction to event management principles and practice. This programme contains a significant work placement in Year 3, giving students the chance to take classroom knowledge to the workplace and it also has professional links with the Association of Irish Festivals and Events (AOIFE), Meet Shannon Region Conference and NEO Ireland.


Who is the programme suited to?


The BA (Hons) in Business Studies with Event Management is very suited to students who have a keen interest in meeting people, organising events and working as a part of a team.


Students meet successful Wedding Planner Franc


This programme also offers students the opportunity to travel and work in many different parts of this growing industry namely in events within the sports, tourism and hospitality industries and in corporate business. Overall, it is ideal for anyone who has the responsibility for planning and organising events or those who wish to become involved in this activity.


Modules


Business Management, Media Communications & Personal Development, Research & Information Technology, Event Operations, Event Planning, and Corporate and Entertainment Events.


Year 2: Business Decision Making & Applications, Tourism and Event Law, Principles of Marketing, Information Technology & E-Commerce, Applied Event Management and Event Production and Design.


Year 3: Human Resources Management, Entrepreneurship and Business Planning, Festival and Events Planning and Outcomes and Event Work Placement (600 hours approx.)


Year 4: Financial Management, Strategic Event Management, Event Marketing Management & Event Project Management and Research Thesis.


What can I do after the programme?


Graduates will have experienced all facets of Event Management to provide them with the best education to suit today’s economy and diverse event management industry.


A graduate will find a diverse range of career opportunities both in Ireland and abroad and they can expect to find employment in a variety of event, public relations and entertainment enterprises including arts and music festivals, charitable non-profit organisations, community development organisations, conference and convention centres, event management agencies, hotels, multinational companies, national and regional tourism organisations, public relations firms, public sector organisations, sports and leisure centres.


Programme Code LC294


Programme Level Level 8


CAO Points 2015 300


Duration 4 Years


Class Contact Hours 20 hours per week approx.


FOR FURTHER INFORMATION Location


Moylish Campus, Limerick


Minimum Entry Requirements: Leaving Certificate (2017): A minimum of 2 H5 & 4 O6/H7 grades in six Leaving Certificate subjects, including Mathematics and English or Irish. Foundation Level Mathematics at grade F2 or higher is acceptable as meeting the Mathematics requirement for this programme.


QQI FET/FETAC Applicants & Mature Applicants: Refer to section ‘Entry Requirements’ for further information.


> 86 Undergraduate Prospectus 2017/2018


Contact Ms. Marie Mitchell, Programme Leader


Tel: 061 293412 Email: marie.mitchell@lit.ie Web: www.lit.ie/Courses/LC294


Department of Food & Tourism


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