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MARKETING & MANAGEMENT BACHELOR OF BUSINESS


Add-on


What is the programme about?


This one-year add-on


programme has been designed to provide students with a strong knowledge of marketing, coupled with a broad foundation in the theory and practice of management.


The programme is a marriage of business management with marketing, fostering a spirit of independent and innovative thinking with a sound understanding of theoretical issues and the ability to put these theories into practice. Project work forms a large element of the programme, with assessments ranging from practicals, presentations, written reports, individual work, group work, exams, case studies and joint-assignments between a number of modules.


Particular emphasis is placed on managerial, technological and communication skills. These skills give students the opportunity to immediately seek employment or progress to the Bachelor of Business (Honours) in Marketing & Management at LIT and/or Professional Body examinations. This programme has links with the Marketing Institute of Ireland and the Sales Institute of Ireland.


Who is the programme suited to?


This programme is suitable for people who have an interest in careers as a Marketing Executive, Digital Market Assistant, Brand Manager, Sales Promotion Manager, Advertising/PR Executive, Business Studies Teacher, Marketing Researcher.


Modules*


Branding, Marketing Communications, Services Marketing, Marketing Research Project, Business Analytics, Organisational Information Systems & Business Intelligence, Project Management, Managerial Finance, plus electives from World Economy, & Change Culture, Critical Thinking & Decision Making, Enterprise Finance, Organisational Behaviour, Work Psychology, Family Business Management.


*The offering of electives is subject to available resources and minimum numbers. What can I do after the programme?


The ladder style of this programme give students the opportunity to study Marketing and Management at their own pace – do the first two years and receive a Higher Certificate, add one more for a Degree, and another for an Honours Degree.


Add-on programme following 2 Year Higher Certificate LC222 & LC412.


Programme Code Add-on


Programme Level Level 7


Duration 1 Year


Class Contact Hours


18-24 hrs per week depending on the year.


Location


Moylish Campus, Limerick & Thurles Campus


Minimum Entry Requirements: 1. A Higher Certificate (Level 6) in a relevant field. 2. An equivalent qualification to a Higher Certificate (Level 6) with appropriate pre-requisite subjects.


Apply directly to LIT - Tel: 061 293262. Email: admissions@lit.ie > 64 Undergraduate Prospectus 2017/2018 FOR FURTHER INFORMATION


Contact Mr. Ronan O’Brien, (Limerick) Tel: 061 293329 Email: ronan.obrien@lit.ie Web: www.lit.ie/Courses/A7222


Contact Ms. Laura Dargan, (Thurles) Tel: 0504 28158 Email: laura.dargan@lit.ie Web: www.lit.ie/Courses/A7222


LIT MOYLISH CAMPUS, LIMERICK &


LIT THURLES CAMPUS


Department of Business


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