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MARKETING & MANAGEMENT BACHELOR OF BUSINESS (HONOURS) Ab Initio


LC225 (Limerick)


LC411 (Thurles)


What is the programme about?


This four year ab-initio programme is a cutting-edge programme designed primarily to prepare students for employment at executive management or marketing level in business, and at the same time provide students with a foundation for either further study or starting their own business venture.


The programme is a marriage of business management with marketing, fostering a spirit of independent and innovative thinking with a sound understanding of theoretical issues and the ability to put these theories into practice. Project work forms a large element of the programme, with assessments ranging from practicals, presentations, written reports, individual work, group work, exams, case studies and joint-assignments between a number of modules.


Students, even when not taking the language option, also have the option to spend a semester or year studying abroad.


This programme has been recognised by the Teaching Council as fulfilling its degree requirement for registration as a post-primary teacher, subject to the complete programme of study being undertaken at LIT. As with any other degree, a teaching qualification such as the Professional Diploma in Education is also required.


Who is the programme suited to?


This programme is suitable for people who have an interest in careers as a Marketing Executive, Digital Marketing Assistant, Brand Manager, Sales Promotion Manager, Advertising/PR Executive, Business Studies Teacher, Marketing Researcher.


Modules*


Year 1: Micro & Macroeconomics, Marketing, Management, Business Technology & Office Applications, Web Technology & Interactive Apps, Financial Accounting, Mathematics & Statistics plus electives from Language & Culture, Enterprise Development, Learning Skills - Business Communication, Idea Generation.


Year 2: eBusiness for Marketing, Social & Mobile Marketing, Legal Fundamentals for Business, Corporate Law, Personal Selling, Sales Management, Management Accounting, Human Resource Management, plus electives from Language and Culture, Innovating Products and Brands, Personal Development, New Venture Creation, Professional Development & Employability Skills.


Year 3: Branding, Marketing Communications, Services Marketing, Marketing Research Project, Business Analytics, Organisational Information Systems & Business Intelligence, Project Management, Managerial Finance, plus electives from World Economy & Change Culture, Critical Thinking & Decision Making, Enterprise Finance, Organisational Behaviour, Work Psychology, Family Business Management.


Year 4: Final Year Project/Thesis/Business Plan, Strategic Management Concepts & Practice, International Marketing, Global Business Management, Strategic Marketing, Consumer Behaviour, Commercial Law – Business Regulation, Commercial Law - IP & Internet Regulation, Operations Management & Logistics.


*The offering of electives is subject to available resources and minimum numbers. What can I do after the programme?


Graduates have pursued successful careers in areas as diverse as marketing, advertising, public relations, media, exporting, sales & business management, with employers including Facebook, Google, Bank of Ireland, Diageo, Dell, Full Tilt Poker, Heineken, ParkMagic, ABP and Musgrave.


Graduates may progress to examinations of The Marketing Institute of Ireland (MII), The Chartered Institute of Marketing (CIM) and The Institute of International Trade Ireland (IITI).


Programme Code LC225 (Limerick) LC411 (Thurles)


Programme Level Level 8


CAO Points 2015 300


Duration 4 Years


Class Contact Hours 18-24 hours per week depending on the year.


FOR FURTHER INFORMATION Location


Moylish Campus, Limerick & Thurles Campus


Minimum Entry Requirements: Leaving Certificate (2017): A minimum of 2 H5 & 4 O6/H7 grades in six Leaving Certificate subjects, including Mathematics and English or Irish.


QQI FET/FETAC Applicants & Mature Applicants: Refer to section ‘Entry Requirements’ for further information.


> 62 Undergraduate Prospectus 2017/2018


Contact Ms. Tara Frawley, (Limerick) Tel: 061 293121 Email: tara.frawley@lit.ie Web: www.lit.ie/Courses/LC225


Contact Dr. Eileen Reedy, (Thurles) Tel: 0504 28153 Email: eileen.reedy@lit.ie Web: www.lit.ie/Courses/LC411


LIT MOYLISH CAMPUS, LIMERICK &


LIT THURLES CAMPUS


Department of Business


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