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VISUAL COMMUNICATIONS BACHELOR OF ARTS (HONOURS) IN DESIGN


What is the programme about?


The central purpose of the programme is the study of graphic design and all of its related disciplines. The programme offers a high level of experiential learning through studio workshops and online activities which make intellectual and skill-based demands of the student. Importance is placed on the development of the creative potential inherent in the individual. This is achieved by encouraging students to formulate knowledgeable, independent judgements based on research, analysis, critical and creative thinking and objective criticism.


This programme prepares students for careers as professional graphic designers and other areas of employment such as advertising, typography, packaging, corporate design, television graphics, multimedia and e-learning.


The programme looks for students who can demonstrate a potential ability to work imaginatively and creatively in graphic and visual media; who can apply original thought to a given problem and can demonstrate a range of skills; that are open to new ideas and are willing to involve themselves in the various different disciplines and practices of visual communication.


Modules Year 2: Design Communications, Typography, Design Technology & Lens Based Media, and Critical & Contextual Studies.


Year 3: Design Communications, Typography, Design Technology & Lens Based Media. Work Placement & Learner Exchanges generally take place in the second half of the year.


Year 4: Design Communications, Typography, Design Technology & Lens Based Media. Although there are set projects, this year is largely a self-initiated programme of study which culminates in a major exhibition at the end of the academic year. This forms the main assessment


component of the year; the other being a Research Report which is the Critical and Contextual Studies requirement.


What can I do after the


programme?


Graduates can avail of a wide range of employment


opportunities. Areas of employment include graphic design,


advertising, packaging design, typographic design, illustration, television graphics, multimedia design and web design.


Specialisation following LC110 First Year Art & Design


Programme Code Add-on option


Programme Level Level 8


Duration 3 Years


Class Contact Year 1: 23 hours per week. Course is increasingly self-directed as it progresses.


Entry Requirements: Entry into Visual Communications is by competition and selection during LC110 First Year Art & Design.


Location


Clare St Campus, Limerick


FOR FURTHER INFORMATION


Contact Mr. Eamon Spelman, Programme Leader


Tel: 061 293395 Email: eamon.spelman@lit.ie Web: View the dedicated course page and galleries at www.lit.ie/Courses/VisComm


Add-on option


Undergraduate Prospectus 2017/2018


45 <


Limerick School of Art & Design


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