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The Industy’s very own Department Store


ospitality uniform specialist Dennys Brands has stepped up its support for London’s booming eating out culture with the opening of a flagship West End store to showcase and retail its entire clothing portfolio. Located in a prominent corner site on Berners Street, just off Oxford

Street, the new shop has become the UK’s first ‘department store’ for all clothing and shoes needed by hotels, restaurants, bars, pubs, spas. Te store also houses the high-end London Tailors personal tailoring

brand, acquired by Dennys in 2014, offering bespoke and made-to-measure suits and shirts. “Te hospitality industry is one of London’s biggest employers and

revenue generators.” says Dennys Brands MD, Nick Jubert “And from top hotels and Michelin-starred restaurants to fast food takeaways, there are thousands of food, drink and leisure businesses in the capital, many of whom are already Dennys customers. Our original Dean Street shop will continue as a Chefswear Centre, while at Berners Street we can now display a much wider range of clothing for front of house as well as kitchen teams. “It is also a wonderful central London base of operations for

Joseph Alan, providing design and supply of 5-star uniforms for 5-star establishments. Having this central London tailoring centre to complement the current Canary Wharf site will enable us to offer this expert service to more customers for front of house clothing.”

more than 30 countries worldwide from its head office and distribution centre in Leatherhead, Surrey. Dennys front of house uniforms offer hospitality operators a raft of

Ranges from Dennys Brands available at Berners Street include:

• London Tailors – personal tailoring • Dennys London – traditional, value-for-money catering uniforms • Joseph Alan – front of house uniforms both in-stock and designed to order

• Brook Taverner, Greiff and Skopes tailoring brands • Le Chef – cutting edge clothing for professional chefs • AFD – affordable, hi-tech chefware • Comfort Grip Catering Footwear – comfort and safety footwear • Shoes for Crews - No.1 rated non-slip shoes

Along with the two London stores and a specialist tailoring centre at

Canary Wharf, Dennys Brands also sells online at, and through a range of mail order catalogues. Te company exports to

benefits not available from High Street fashion stores: Durability: in Martindale (rub) tests, Brook Taverner suiting lasts up to 80,000 rubs and Dennys 40 colour apron range up to 50,000 rubs with very little pilling. By comparison, High Street apparel is tested up to 7,000 rubs Consistency: every clothing range at the Dennys Brands store offers a selection of garments, most of them for men and women, making it easy to create a consistent look for all staff, even if they don’t all wear the same suit Longevity: each range is available for a number of years rather than one season, making it easier to replenish stock or buying matching uniform for new staff With new branches this year for Hong Kong and the French market

and the second year of supplying Australian and New Zealand stockists, Dennys Brands aim to bring more of their unique style to the wider world. Products are available online at, from the

Chefswear Centre, Dean Street, Soho, from Berners Street and from the Tailoring Centre, Canary Wharf showcasing 5-star brand, Joseph Alan and many ranges of bespoke and corporate wear.

54 GS Magazine

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