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will stay longer in the bar when live sport is being shown(3). With seven dedicated Sky Sports channels to choose from, showing live Barclays Premier League football , European and International rugby union, Formula 1®, International Test Series Cricket, and more – customers will be spoilt for choice seven days a week. Access to reliable and fast internet is


another expectation among holidaymakers. A good WiFi connection encourages guests to spend more time at the hotel, which can translate in additional revenue from restaurant or bar sales as they check emails, spend time on social media and surf the web. Tis means it is more important than ever for hoteliers to meet their guests’ online needs. Sky provides a comprehensive and trusted solution. Powered by Te Cloud, Sky delivers fast, reliable, easy to use WiFi access throughout the hotel, backed by our many years’ experience as the UK’s largest provider of public WiFi.


From solo travellers to families, Sky


offers a 3-in-1 package to meet the needs of their guests. From an unrivalled choice of entertainment in rooms, to world-class sport in the bar and seamless WiFi connectivity from Te Cloud, it’s all part of delivering the best experience for guests and therefore driving revenue for the business.


the content they watch. With an unbeatable selection of channels, guests can enjoy the shows they know and love. From compelling dramas such as Ray Donovan on Sky Atlantic and Nashville on Sky Living, to our eleven exclusive Sky Cinema channels showing everything from box office hits to all-time classics, and plenty of live sporting action across seven dedicated Sky Sports channels. Te flexibility of content available through Sky In-Room means that different room types can take different content packs, allowing hotels


to boost business by offering the ultimate mix of live sport, entertainment and news programming to encourage longer stays and repeat visits. Offering live sport in communal


spaces, such as a bar, presents another key opportunity. Hoteliers can use the draw of live sports to help drive additional footfall. Research shows that more than 60% of hotel guests aged between 18 to 34 believe it’s important that Sky is available in the bar(2) and nearly half (42%) of consumers


References: 1. TNS hotel study consisting of online interviews with 1000 consumers who had visited a hotel in the past 12 months and 125 hotel owners from across Great Britain. 2. Source: Ipsos Mori OOH Panel Jul ‘14 Fieldwork dates: 10/07/14- 06/08/14 Unweighted base size: 2,529 3. Source: Ipsos Mori OOH Panel Jul ‘14 Fieldwork dates: 10/07/14- 06/08/14 Unweighted base size: 2,529


GS Magazine 53


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