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Creating a unique entertainment experience


screen, with surround sound, and expect the same or better when travelling. When it comes to TV entertainment people want the convenience and quality that comes with watching programmes, sports and movies on a large screen television. In fact, over 80% of hotel guests prefer to watch content on a TV rather than on a mobile or tablet device and two thirds of guests who do stream content


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uests’ expectations and demands are higher than ever. Over 12 million people subscribe to Sky in their home, generally alongside a large LCD or Plasma


to their personal devices, only do so because premium content is not available in the room(1). Providing this level of quality in-room entertainment can help prevent frustration while travelling – and in turn, prevents negative comments on social media. Terefore, the potential rewards to a hotelier who ‘gets their entertainment offering right’ for their guests is significant. It can be the difference between filling a room and losing out to a rival venue. Sky In-Room allows hoteliers to recreate


that top-quality home-from-home experience in their rooms. It operates like an in-home Sky TV service, giving guests full control over


52 GS Magazine


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