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Resorts World

Throughout the pages of GS magazine you will find hospitality interiors designed by professionals who are given a brief and then left to interpret it in their own way. Good designers will always be aware that what they are creating is more than just a decorated space. It is an environment where customers or guests will feel comfortable and happy, a place where they can go for an enjoyable experience and be willing to pay for it. Designers must therefore understand the customer in order to deliver an atmosphere that will work for them. Two design studios, Design at Source and Julian Taylor Design Associates (JTDA), were appointed to design a variety of interiors at Resorts World Birmingham and each component part has been carefully considered to ensure that it would have maximum appeal to its audience. And given the variety of customer profiles; fine diners, casual diners, sports fans, shoppers, gamers and weekenders, a lot of consideration was required. This project is a good example of great, fit for purpose hospitality design. Here, we invite Anthony Bishop, Director of Design at Source, to talk about some of the detail…

The Genting International Casino Tis is one of the UK’s largest casinos. We wanted to create a feature that wouldn’t be obscured by the infrastructure of the gaming floor. Te size and scale of the space meant that you could see the whole ceiling as you entered the casino, so this seemed to be the natural focal point. A design was required that gave the interior scale, drama and had an international flavour to reflect Genting’s worldwide presence. We gave the interior a nautical theme, inspired by a boat hull ploughing through water, with

28 GS Magazine

the observer looking from the underside. Colour changing LED’s wash across the ceiling to highlight the hull and to give a sense of scale. Tese strong interior design elements are brought into other areas of the casino too, with halo illuminated sloping ceilings located around the perimeter of the gaming floor, which rise up to meet the central feature. Tese design elements of the interior also help define the spaces of both the Poker room and Fahrenheit casual dining areas, drawing your eye down from the centre of the gaming floor, to the

many offers that spin off it. Te space has been created to give Genting maximum flexibility, as well as to produce an interior design that gives a cohesive whole. Te use of a strong colour palette is muted when it comes to the Salle Privee’s created as a separate design entity to the main casino. Tese series of suites are ideal for high rolling guests who require a private environment. Here, subtle textures, warm creams, browns, and gold highlights replace the stronger, bolder colours in the main gaming space. Our architectural

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