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11 Cadogan Gardens J


ason Tan, Partner at JSJ Design, is the interior designer responsible for the renovation of 11 Cadogan Gardens, the 5* luxury boutique hotel in Chelsea. Here we ask him


to elaborate on exactly what has been done to bring the hotel into the modern age, whilst retaining its charm and connections to a bygone era.


GS: What are the main changes to the hotel? Jason Tan: Te extensive year long renovation of the hotel included redesigning the reception, drawing room and bar areas as well as all guest rooms and suites. Originally 62 bedrooms and suites, we remodeled some of the smaller rooms to create a total of 25 suites and 31 guest rooms – in line with customer requirements.


Te hotel also required extensive updating, yet it was essential to preserve the building’s unique character.


GS: What was the brief? JT: In the brief the owners stated they liked the existing interior but wanted to create an even more impressive offering for their well- established clientele. In the new design we deliberately took inspiration from what was already there, drawing on the hotel’s history and well-known legacy in terms of its look and feel. We retained many of the quirks and charm that guests expect from the hotel, while bringing the interiors up to date with modern touches, improved practicality and attention to detail.


GS: What inspired you? JT: Te location. While each suite is very different and individually designed, there is now a clear theme throughout the rooms and public spaces; nature. Underpinning all aspects of the hotel’s new look is the history of the Cadogan Estate on which the hotel is built; it was very green and once home to Sir Hans Sloane and his extensive plant collection before being developed and becoming a fashionable place for artists and writers. We have represented the gardens throughout the


20 GS Magazine


hotel interior with the use of botanical prints, art and accessories. Tese elements reflect the history of 11 Cadogan Gardens, as well as the natural beauty of the ever-present Cadogan Square.


GS: Has the theme helped give the hotel a new character? JT: It was always a hotel with character but I think we’ve brought more unity and harmony to the design. Te botanical theme is most prevalent in the Drawing Room; adjacent to the leafy courtyard area it boasts floral print wallpaper by Brian Yates, chairs upholstered in botanical print fabrics and a large fresh flower display as the room’s secondary focal point, after the fireplace. Running throughout the public spaces of


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