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Frankfurt 19-21 April

Daily The worldwide exhibition for incentive travel, meetings and events I

MEX 2016 has been characterised by in- vestment and innovation as the meetings and event sector repositions itself as a vital economic driver said, Ray Bloom, chairman, IMEX Group.

Speaking after the first day of the show, Bloom said that it was evident that exhibitors at the show were taking the opportunity to change how they marketed themselves to meetings buyers.

“It has been clear in walking the show that destinations have developed a clear differen- tiation of the way that they promote them- selves as business events destinations,” he said. “They have developed powerful and dis- tinct meetings and events brands that they are using to attract visitors.”

Bloom said that exhibitors had invested in both creative stand designs and also in inno- vative marketing efforts at the show. The in- crease in technology such as Virtual Reality headsets, used to showcase venues, was just one example of the way exhibitors are using their space at the show, he said. Carina Bauer, CEO of IMEX Group added that destinations increasingly understand meetings and events to be good business in themselves, and also a way of driving wider economic development. “Business in- vestment is coming to destinations as peo- ple make the right connections. Every time scientists, doctors and engineers meet somewhere, they are helping to shape an investment agenda, and destinations recog- nise this. This is why we are seeing a greater level of interaction between conven- tion bureaux, business and government

2016 @IMEX_Group

3 Thursday 21st April

Meetings industry – powerful, distinctive, dynamic

agencies, especially in economic develop- ment.”

This recognition was demonstrated by the Politicians Forum on the first day of IMEX (see review, page 8) where governments showed a willingness to better understand, and work more closely with the meetings and events industry, whilst the industry expressed an ap- petite for continued relevance as a driver of

the knowledge economy.

With the meetings sector showing such high levels of adaptability to change, IMEX is mirroring these levels of innovation, said Bloom. Show content based around the shar- ing economy and the trends in wellbeing re- flected changes in the wider world. IMEX’s newly introduced three-day hosted buyer pro- gramme also brought greater flexibility that

was welcomed by both exhibitors and visitors, he added.

With more educational events than ever at the show, Bauer said: “the feeling from dele- gates was that there was a high level of ed- ucation that matched the requirements of meeting planners. Speakers such as Dr Kai- han Krippendorff, who spoke at both Exclu- sively Corporate @IMEX and the PCMA

Also in this

issue... IMEX America

Editor’s choice Politicians Forum

The Big Question – meetings trends Show shots

Word from the floor Explainer - disruption Making change

R. Michael Anderson Beacons at events



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12 20 28 31 40 42 44

The Swiss guide to events 46

Maritz Global Events unveils new proposition at IMEX

8 M

ARITZ Global Events has been unveiled as the new parent company brand for Maritz Travel and Expe-


Announced on-stand at IMEX to clients and partners, the new brand repositions the companies for global growth. “We believe the name, Maritz Global Events, more ac- curately reflects who we currently are as a company and where we are going in the future,” said David Peckinpaugh, president, Maritz Global Events. “Maritz Global Events ef- fectively and efficiently brings together the industry-leading power of Maritz Travel and Experient. This alignment en- sures we collectively and consistently deliver exceptional event experiences to our clients and their guests anytime, anywhere.”

For a combined 100 years, Maritz Travel and Experient have been focused on providing event solutions for clients. “This brand is a recommitment to our clients, our

partners and the industry that Maritz Global Events – along with its divisions Maritz Travel and Experient – is a major global player and will continue to be in the future,” Peckin- paugh said. “By strengthening our global position through this brand alignment, we will be able to better advocate on behalf of our clients throughout the industry.” Maritz Travel and Experient will not be changing the way they operate or deliver services to the market. As divisions of Maritz Global Events, they will remain focused in their re- spective market sectors. Maritz Travel primarily serves the corporate market, while Experient focuses on serving associations, trade shows, government, sports and enthusiast markets, as well as oth- ers. Each division will adopt a parent company identifier in its name – A Maritz Global Events Company.

Stand C600

Business School demonstrated the show’s ongoing commitment to providing challenging and insightful education.”

With pre-show Monday now firmly estab- lished as a date for associations and organi- sations to hold their meetings, IMEX had around 1,500 people getting down to busi- ness before the show started, further evi- dence of the pull of IMEX.

Who won the IMEX Run?

Find out on page 3 01

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