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PERFECT PLANNING


SERIES: PART FOUR


In the latest part of our ‘perfect planning’ series, Australian fundraising expert and author Mandy Weidmann reveals the benefits of evaluating your events.


skills to ‘shine’ in their role. The most important aspect of this is the passing on of knowledge. All the hard work, time and effort


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you and your team have put into your fundraising campaigns has paid off. Everything has been cleared up; the money has been counted and banked; everyone is already talking about next year’s event. Time to celebrate, right? Not quite! Imagine starting a new job


without a job description, operating manual or anyone to train you. Well-run businesses wouldn’t allow that to happen. Yet, unfortunately this is the one area where PTAs generally do badly. And it’s such a waste! In the world of business, a situation like this would not be tolerated – the loss of intellectual property associated with your volunteer turnover is one of the biggest challenges that PTAs face. To avoid a total vacuum when a key individual leaves, all successful businesses have a well-researched and documented handover manual in place. This is a practice that PTA members need to adopt! Without wash-up notes, so much


energy and time will need to go into reinventing the wheel next year


    


– before the event organisers can even begin to raise money and make a difference. Indeed, some of the most important work a fundraising committee does starts once the bunting is down. Ideally, your entire team will be committed to putting together handover notes. At the very least, if you have one person who is passionate about making certain that knowledge is not lost, then task that person with gathering feedback for all activities.


Skilling up When it comes to tasks that require particular skills, volunteers may, because of their training or work background, come ‘readymade’. Others learn on the job. The knack of matching a task to a volunteer’s skill set is a happy challenge. A willing


volunteer with the right attitude is gold and with the right kind of training or mentoring can become your greatest asset. Even seasoned volunteers will appreciate some training – it’s a way of ‘giving back’. Consider sending key volunteers on   When key people leave, new


volunteers are often reluctant to take on their workload. By outlining what has been done in the past, people can simply choose to follow it rather than having to come up with a whole new plan themselves.


Make time!  part of good and successful fundraising. Not only do they save time in terms of learning the ropes,


nowledge is power. You need to ensure that your volunteers have the appropriate knowledge and


pta.co.uk SUMMER 2016 21





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