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B 2 Oxford/Orion Progress Edition 2016 Nailed it! Northern Flooring & Interiors has record 2015


In 26 years of business, 2015 topped the charts for Lake Orion’s Northern Flooring & Interiors.


The specialty flooring store, known for its strong reputation of providing the best floor- ing selection in Oakland County, experienced tremendous growth, according to owner and President Matt Pfeiffer. He attributes last year’s success to the business’s consistent community involve- ment, 38-year veteran flooring manager George Makris, on staff Interior Designers, and the best flooring installers around. “It is our amazingly dedicated staff that al- lows me the freedom to be so involved in the community that I love!” Pfeiffer said. “We’ve earned our reputation not just from supplying the highest quality flooring avail- able on the market, but from our involvement in the Orion Chamber of Commerce and in the community at large. It really comes down to our presence at community events out- side of the work day, and working closely with each and every customer in the store.” The family owned and operated flooring specialty store is located at 616 S. Lapeer Rd., and offers the newest technology and products available in the market. Pfeiffer and his team just returned from the International Surfaces Expo, the largest floor- ing convention in the country this January, which offered numerous educational pro-


grams and workshops.


The biggest developments in the trade are the growth of both natural oil hardwood floors and luxury vinyl, Pfeiffer said.


“Luxury vinyl is one of the hottest grow- ing products in our industry, along with wall wood, and Natural Oil flooring. We offer a lot of abstract wall wood products that are really cool and we specialize in many prod- ucts that you don’t find it in most stores,” he said.


As part of the world’s largest flooring co- operative, Northern Flooring has access to all sorts of products, and will be introducing a new exclusive paint program called Tribute by Kilz later this year. “It’s unique, high grade paint made by one of the most trusted brands in the paint in- dustry, Masco. Our designers help custom- ers select paint all the time, so now they will be able to order it, and we will just ship it right to their house,” Pfeiffer said. The business has also made its name in charitable work throughout the community and nationwide. Nationally, Northern Flooring is a sponsor of Design for a Difference, created by the International Design Guild and Mark Brunetz to help charities better serve their clients. “We are making it more of a movement than a contest, so that more charities and design- ers can get involved,” Pfeiffer said.


For the program, Northern Flooring, along with local designers, select a charity to makeover as a donation to improve function, efficiency and overall aesthetics, that would otherwise be out of the budget.


Northern Flooring has been involved in the pro- gram since its inception three years ago, and Pfeiffer is looking forward to growing the local participation. Nomi- nations for local charities can be turned into Northern Flooring by March 18.


Pfeiffer credits community involvement for record growth.


Pfeiffer also participates in Senior Exit In- terviews, Real Talk and Judging for the Ora- torical society at Lake Orion High School, organizes supplies for soldiers overseas and donates his time to community events throughout the year. For his efforts, the Orion Area Chamber of Commerce named Pfeiffer the 2015 Business Person of the Year, honored him at a special luncheon, and thanked him for his participa- tion in growing the membership. Orion Township also recognized him as Citizen of the Month in 2015. “We chose him for his philanthropic efforts. He gives so much of his time and talents to


every charity in our community,” Orion Town- ship Supervisor Chris Barnett said. The Township selected him in December, the month Pfeiffer was working on the care packages for the troops overseas. “Simply put, Matt Pfeiffer always gives back. The cool thing is, he is seeing his busi- ness thrive while he has increased his giv- ing,” Barnett said.


Pfeiffer said 2015 was definitely a fun one, but that he cannot wait to see what is in store for 2016 and beyond.


“It was a cool year in terms of the awards as well as our best year in history, and all of that I attribute to our involvement in the com- munity,” Pfeiffer said.


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