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12 - Feb 2016


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Co-sponsored by the National Golf Course Owners Association (NGCOA) and the Golf Course Superintendents Association of America (GCSAA), the Golf Industry Show is the foremost event for golf course superintendents and facility decision makers. Scheduled for February 6-11, in San Diego, California, the 2016 GIS offers education, networking, entertainment and, of course, great golf. by Linda Parker


National Golf Course Owners Association


Recognizing the timeliness for renewed energy in the business of golf, this year, the NGCOA Annual Conference is rolling out both a new name and a new dynamic for its conference. Rebranded as the 2016 Golf Business Conference, the industry event will better reflect golf course owners and operators.


With new CEO Jay Karen, (the former NGCOA Direc- tor of Partner Relations and Membership) driving its vision, NGCOA is working to bolster the association’s relevancy and increase membership by expanding member services, modernizing online curriculum and other educational resources and amplifying legisla- tive advocacy.


Karen said, “With a renewed vision and energy, it’s the NGCOA’s hope to use the Golf Industry Show and our Golf Business Conference to facilitate thought-provoking conversations and actionable ideas that help lead golf courses to a brighter future. After all, our owners and operators have more at stake in the industry than anyone. The event will


surely harness the passion and stimulate ideas for our industry’s success.”


The 2016 Golf Business Conference will get under- way on February 8, with a noontime reception for new members that will be followed by the two o’clock Golf Business Conference Welcome. Attendees will have the opportunity to take part in Breakout Educa- tional Sessions, play the Maderas Golf Club and to learn, network, connect and forge valued professional relations.


On Wednesday afternoon, the Golf Business Confer- ence sessions close with the State of the NGCOA address followed by a celebration dinner and awards banquet. Wednesday and Thursday of conference week are show time, as the largest trade show in the golf course management industry gets underway.


It’s Showtime!


The 2016 Golf Industry Show will open with hundreds of exhibitors covering thousands of square feet in the San Diego Convention Center Exhibit Hall. This


year the trade show will commence with a February 10, Official Opening, planned to excite and engage attendees.


Among the educational opportunities and highlights of the GIS:


• • • • •


“Answers on the Hour” “Tech Tips on the Half” New Product Showcase Association Clubhouse Silent Auction


The exhibition hall will be open from nine to five on both Wednesday and Thursday.


The Golf Course Superintendents Association of America


Running concurrently with the 2016 Golf Business Conference, is the GCSAA Education Conference. The GCSAA describes this event as the largest educational conference in the golf industry. Offering more than 380 hours of education and over eighty


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