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News New year, new look, for Widdop & Co


This year sees the launch of a fresh new look at Widdop Bingham with some important changes. The company’s trading name will change to Widdop & Co and will be accompanied with new branding to cement the changes. The exciting re-brand, which incorporates the


trademark ‘Widdop’ blue as well as the date the company was established, will be unveiled at Spring Fair with a celebratory breakfast from 8am on the Sunday morning. Helping the company to celebrate the launch on Sunday will be Louise Young, divisional director for


“The aim of the new branding is to portray a clear, simple and coherent message across all content”


Spring Fair organiser, i2i Events. The aim of the new


branding is to portray a clear, simple and coherent message across


all content. The timing has been designed to coincide with the launch of several, major, state of the art projects during 2016. The date the company was established is included in the logo, a significant reference to the company’s rich heritage. Since the launch of the current logo, the business


has changed beyond recognition as well as experiencing continuous growth. The business of 2016 looks very different and hence the change in look and branding reflecting the company of today and symbolising a healthy and vibrant future. The company’s registered name will remain Widdop


Bingham & Co Ltd. At 133 years, Widdop Bingham is one of the oldest


giftware companies in the business. The company is still owned and directed by the great grand-children of William Widdop, the original founder back in 1883. Widdop Bingham will exhibit from Hall 4 Stand


G10 – H11 at Spring Fair


Premier Decorations is The Greatest


Christmas Supplier. Premier Decorations was named The Greatest Christmas Supplier of 2015 by Garden Trade News magazine, in a ceremony held during the Harrogate Christmas show on January 10. The director of Premier, Pravin Patel,


accepting the award, said: “We are delighted to have been voted as best supplier again. This category is voted by retailers, so we are very pleased that our customers feel that we are getting things right and look forward to delivering the same excellent level of service in 2016.” Well done Premier, see you at Spring Fair.


January / February 2016 Giftware Review & Home Interiors 5


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