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health & fitness


Sports campus revamp


Staffordshire University has refurbished its campus sports facility, The Sir Stanley Matthews Sports Centre, as part of a £40m campus makeover.


AS PART of a Memorandum of Understanding, Matrix Fitness created a development platform in conjunction with design and build specialists, LoveBuild, and the Sports Facilities Group, to transform the centre - the latest stage in a £40m campus makeover, which itself is part of a £282m transformation project to create a modern learning quarter in Stoke-on-Trent. As part of the £1.25m project, the venue


has been completely revamped; from the interior décor, which uses Matrix lifestyle imagery to create an energetic vibe, to new layouts enabling dedicated areas for cardio and strength workouts, plus group exercise, in the form of a new indoor cycling zone. This is complemented by Matrix fitness equipment, including cardio products from the brand’s innovative 7xi Series, IC7 Indoor Cycles - powered by the Indoor Cycling Group (ICG), and endorsed by Olympic Champion, Dani King MBE, and a variety of strength equipment from Matrix’ Ultra, Aura, and Magnum Series. The site is also the first in the UK to be


installed with the Connexus functional training system from Matrix that has been designed to offer maximum flexibility, repeatability, and expandability in workout environments without impinging on other gym-based activities or equipment. The centre, named after former Stoke


City player and football legend, Sir Stanley Matthews CBE, was officially opened by Sir Matthews’ daughter, Jean Matthews Gough MBE, in November.


58 leisuredab.co.uk The facility is available to students, staff,


and the local community and also provides a base for the Staffordshire University Elite Athlete Programme, linked with Stoke-on- Trent City Council and Newcastle-under- Lyme Sports Academy. “The refurbishment has given us the


chance to have the best fitness equipment available, but this relationship goes beyond that. Both organisations strongly believe in the importance and benefits of physical activity. The centre now gives us the facility to promote this to our students and the community with access to top level fitness kit in a modern, motivating, and supportive environment,” said Jonathan Pace, head of sports development at Staffordshire University about the relationship with Matrix. The supplier has enjoyed a number of


commercial benefits as a result of the Memorandum of Understanding such as being able to access the university’s research and testing facilities; with Elite Sports Performance students trialling the new Matrix sprint treadmill. “We’ve worked closely with Staffordshire


University to ensure that their students and the wider community have access to high- end equipment in an inspirational facility as part of their fantastic expansion plans. Stoke-on-Trent is also the 2016 European City of Sport, and we’re delighted to be supporting activity to help local people engage in physical activity and wellbeing during this auspicious time,” said Doug Bell, public sector manager at Matrix Fitness.


www.matrixfitness.co.uk


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