This page contains a Flash digital edition of a book.
LONDON LUXURY of


Boden and the British Fashion Council Announce Future British


Boden and the British Fashion Council (BFC) are excited to announce the launch of Future British – a brand new collaboration that will support new British designers (men’s, women’s or accessories) as they build their businesses in the fashion arena. Over a 12-month period, the designers that are selected to participate in Future British will benefit from Boden’s knowledge and expertise. As well as financial support,


they will receive


mentoring and guidance in all areas key to building a global brand, including product development, brand identity, lookbooks and PR and marketing. Not to mention the opportunity to connect with Boden’s loyal customer base of 1.5 million globally. Recipients of Future British, a Boden-


led programme, will also gain access to the brand’s leadership team, from Chairman Johnnie Boden to CEO Julian Granville, Product Director\ Matthew Hilgeman and Global Brand Director Penny Herriman.


support


The BFC will provide additional through


the BFC Fashion


Business Network. Future British participants will receive business development and mentoring from partners across all business areas, including legal, accounting, banking, production, content and communications. “Future British is an exciting


collaboration between Boden and the BFC, highlighting young, product-driven designers to a new audience,” says CEO of the British Fashion Council Caroline Rush. “Utilising the resources and infrastructure of Boden, Future British aims to help young talent create great product at a good price point to establish viable business models, and ultimately, successful brands.”


Meet the designers


www.luxuryoflondon.co.uk


17


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76