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News


Big name sponsors for National Stationery Week


Four leading brands have been revealed as the first sponsors for National Stationery Week 2016.


Sheaffer, Maped Helix, Nu


Notebooks and, for the first time, Staedtler, have all pledged their support for the occasion, which runs from Monday April 25 to Sunday May 1. Now in


communications in an increasingly digital world. The theme for 2016 will be


its fifth year, National Stationery Week is a celebration of the written word and all things stationery, and is organised by the London Stationery Show. This year’s event generated millions of pounds worth of media coverage and retail sales, and reached over 20 million consumers with the message that writing by hand is important and has a vital part to play in personal


“The annual event has captured the imagination of stationery users and lovers not just in the UK, but the world over”


‘Writing matters’. The annual event has captured the imagination of stationery users and lovers not just in the UK, but the world over with many saying they wished they had such an event in their own country. As a result,


Wednesday 29 April 2015 – the second day of the London Stationery Show and day three of National Stationery Week – was this year designated World Stationery Day for the first time. Next year it will be on


Wednesday April 27. London Stationery Show has also


joined forces with The Giftware Association, underscoring the importance of gift retailers to the stationery sector.


Forma House supports Women v Cancer


Throughout 2016 the Forma House team will be supporting the Women V Cancer charities, with staff member Karen Lincoln fundraising to complete the challenge of a lifetime - cycling 450km through Vietnam & Cambodia in just six days. Karen (right), who has worked in the


housewares industry for over seven years, is aiming to raise over £3000 for Breast Cancer Care, Jo’s Cervical Cancer Trust and Ovarian Cancer Action - to help them continue in their life saving work. Already gaining a raft of support via social media (100+ on our facebook page alone) – the campaign launched on the Forma Blog last month. Titled ‘Karen’s story’ the emotional diary focuses on Karen’s journey from the point of diagnosis, through to treatment and of course where she is now, ready to take on this epic adventure. Says Karen: “I think as you get older


you get braver and I intend to follow my dreams. I really truly believe if you can see it, you can do it, and I intend to just go for it and grab it with both hands. There’s no time for ‘what if’s’ they don’t exist in my world anymore.’’ For more information visit www.formahouse.co.uk/news/karen-s-story


8 Giftware Review & Home Interiors November / December 2015


OiDroids win License This! challenge


The creation of Jonathan Klemenz, OiDroids, won the 2015 License This! challenge during the Brand Licensing exhibition held at London’s Olympia in October. OiDroids are pop-out and build collectable cardboard robot toys, aimed at the pocket money sector, each with quirky detail and bags of personality. Chair of judges, Kelvyn Gardner, MD of LIMA UK, said: “Four fantastic properties, and each one could be a licensing success. It was hard to pick a winner, but we took into account the competitive nature of the sectors represented and felt that OiDroids had the edge. Congratulations to a worthy winner.” OiDroids was one of four properties which successfully made it through to


the finals from nearly 40 entries. Fellow finalists were: Natu Natu, presented by Fran Bravo; Victoria Spunge, presented by Stuart Simpson and Wussywat, presented by Simon Quinn and Simon Rolph. Now in its sixth year, License This! offers new creative concepts the chance


to break into the global licensing industry. It is open to any new artwork, brand or character that has no merchandising deals already in place or pending. OiDroids has won a fully furnished stand at BLE 2016, worth over £6,000, so that the property can be brought back to market next year.


Disney donates soft toys to children’s charities


Disney Store will donate up to 15,000 soft toys to children’s charities as part of the From Our Family to Yours Christmas campaign To celebrate this Christmas, Disney Store is enlisting support for its From


Our Family to Yours campaign, to raise funds for Great Ormond Street Hospital Children’s Charity and In Kind Direct. The national campaign was launched at the Oxford Street Disney store with a star studded event attended by celebrities Stacey Solomon, Michelle Heaton, Lydia Bright, Tamara Ecclestone, Tamzin Outhwaite, Jenni Falconer, Adele Silva and Fiona Bruce. Disney is asking families to take a festive photo in the Disney Store or


dig out a classic from the family photo album and share it on Instagram or Twitter using the hashtag #DisneyStoreFamily. Each family that submits a photo will be entered into a competition to win a family trip to New York, including a private shopping spree at the Disney Store in Times Square. For every family photo shared, a soft toy will be donated to a child


through Disney Store’s chosen national charities, up to a total of 15,000 pieces of plush across the UK, France and Ireland. 2015 is the seventh year of Disney’s Christmas campaign, which to date has donated over 125,000 soft toys throughout Europe. Details of this activity and other events taking place in local Disney Stores can be found at disneystore.co.uk/disneystorefamily.


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