This page contains a Flash digital edition of a book.
Easter, Mother’s Day, Father’s Day and Valentines Trading Green


RJB


Spring in our Step


Some great new product ideas for the key sending occasions of Valentines Day Easter, Mothers and Fathers Day


Outside Christmas, the Spring seasons of Valentines Day, Easter, Mothers Day and Fathers Day are amongst the most popular – and therefore profitable - sending occasions of the year, offering fabulous merchandising inspiration and colourful window displays for all kinds of retailers. For many product categories the spring seasons offer


a boon for sales. Spring greeting cards accounted for almost £159 million in retail sales last year (up from £137.7 in 2013) compared with £174.6 million that was spent in the UK on Christmas cards (again up on 2013 sales, which were £130 million). Overall spring seasons accounted for 11 per cent of


total card sales for 2014, with around 86.9 million single cards sold. Of the individual seasons, Mothers Day was valued at £63.5 million with an average retail price of £1.96 per card; Valentine’s Day at £44.5 million with an average price of £2.10; Fathers Day was valued at £37 million and £1.61 per card, while Easter cards brought in £13.4 million and an average price of £1.18 per unit sold. Personalisation of gift and homeware as well as cards is also big for


that little bit more intimate. While Fathers Day comes into its own for bespoke gifting, Mothers Day is


generally recognised as the second biggest sending occasion after Christmas, a time when men, women, boys and girls alike will honour their mums and also grandmothers. When it comes to the ladies of the house, kitchen, table and bakeware are


often intuitive gift items, while fathers and mothers alike are prime recipients of garden-related wares. For sheer indulgence rather than stylish functionality, body, bath and wellbeing products are available in abundance for ladies and also increasingly gents, and more and more eco-friendly, organic-certified options are becoming available to the trade. Fabulous Feet from Kernowspa makes an attractive gift set for mum, while


a Jim Beam Bourbon candle infused with golden honey and liqueur sounds good enough to eat and will last for up to 160 hours. The Gin & Tonic scented candle (above) from Trading Green could possibly suit either or both parents and is suitably green for Spring. Although it is a smaller event for the gift trade,


Easter still offers retailers plenty of opportunity to attract Christians and pagans alike, who if they’re not looking forward to one of the most important events in the church calendar year will at least have their minds set on chocolate. Easter tea parties and picnics also afford good, creative merchandising options that centre on colourful partyware including bunting, paper napkins, disposable plates and table favours. Chocolate is, of course, along with flowers,


Lady Primrose


another staple for both Valentines Day and Mothers Day, and there is plenty of choice when it comes to confectionary. Such is the relevance of the sweet stuff that major greeting card publisher, Woodmansterne


Spring occasions – especially Father’s Day according to sector specialist PMC - as doting children, spouses, boyfriends and girlfriends seek to make their gifts


56 Giftware Review & Home Interiors November / December 2015


recently launched its new Choc Therapy brand. These beautifully presented packages of exquisite, luxury, Belgian chocolates carry greetings-style messages across 12 different box designs.


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72