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Top Drawer preview


When: January 17 – 19 Where: Kensington Olympia, London Website: www.topdrawer.co.uk


Top Drawer Spring


Giftware Review speaks to new show director Alejandra Campos for an insight into London’s fabulous design-led exhibition


Alejandra Campos


“What can I say, I love events” enthuses Top Drawer’s new show director, Alejandra Campos, whose career in exhibitions spans a raft of consumer and trade events in the UK and overseas. Speaking of her move to Clarion Events and


London’s premier retail trade shows, she said: “Top Drawer had been on my radar for a while and when the opportunity came it was a very easy decision. Clarion Events has an incredibly good reputation and Top Drawer is the star event in their retail portfolio. But most importantly the products and communities involved are of great appeal to me. I am passionate about design and that is the essence of this fantastic show. “I have joined in a very exciting


This Spring sees over 1000 exhibitors


joining Top Drawer, a record number of brands, designers and new products on offer across the show, many appearing for the first time at the event. Growth areas include fashion accessories and specialty food, while the interest in Craft and handmade products is stronger than ever. The core gift sector has seen the biggest increase in the show’s history and wellbeing is also


“A curated, exciting and inspiring event that presents the up-and- coming trends and showcases the very best of each sector. The new look is fresh, premium and contemporary.”


time. Spring 2016 sees the event’s latest evolution as we present four distinctive worlds – Home, Gift, Fashion and Craft – under one, united Top Drawer brand, creating one major destination for design-led products and buyers from all over the world. Our dedicated team spends the year cherry


picking the best in class across home, gift, fashion and craft. The result is a curated, exciting and inspiring event that presents the up and coming trends, and showcases the very best of each sector. The new look is fresh, premium and contemporary. By simplifying the brand architecture, we are able to focus more on the relevant content and engage fundamentally with each of the communities we represent.”


booming, with over 100 leading bath and body brands participating, including the world- renowned Durance. The new Food Emporium – a delicious


addition to Top Drawer - will present the best of artisan, producers and brands to visitors, introduced in response to a growing interest in specialty foods. Says Alejandra: “With more and more gift shops and lifestyle stores adding cafes and food items to their offering and delis, farm shops and specialty food outlets increasingly selling food gifts, it seems the perfect time to present an impeccably curated selection of fabulous food brands to our retail


community”. Another development for 2016 is that the


Spotted zone for new talent now presents designers and companies across Home, Gift, Fashion and Craft in one dedicated area design to support those designers launching to the trade. “The Accessories Fashion Show was


introduced last year and it really brought the fashion to life, the atmosphere was lively and dynamic, and the feedback was extremely good”, Alejandra continued, “so we are bringing it back. Catwalk shows will run three times a day and showcase the latest Autumn/Winter trends in fashion accessories. Soon to be announced is a programme of


talks and presentations taking place at the Academy Live, with an impressive line-up waiting in the wings. With such an impressive roster I was


interested to know what Alejandra’s first point of call would be if she were a buyer attending the show. “That is a difficult one to answer. It is


definitely worth exploring all the different sections, but with more than 1,000 brands and designers, my recommendation would be to have a look at our website. There you can find out more about our exciting features programme and search our online exhibitors listings which contain comprehensive information including images of their latest products. It is a great tool to plan a visit prior to the show, so you don’t miss out on anything relevant.”


November / December 2015 Giftware Review & Home Interiors 23


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