This page contains a Flash digital edition of a book.
Tendence Tendence stays strong throughout challenging times for retail


Giftware Review was delighted to attend Tendence 2015 as a guest of organiser Messe Frankfurt, enjoying a glorious few days of weather at the end of August in between browsing thousands of new products. One of Europe’s most important trade events for


the Autumn season, Tendence hosted 1,106 exhibitors from 48 countries and welcomed 29,000 visitors from 83 nations, a slight drop in numbers that the organiser said ‘reflects the process of structural change taking place in the sector.’ The proportion of international buyers remained unchanged at 20 per cent. Says Messe Frankfurt board member, Detlef


Braum: “Despite difficult economic circumstances, we can draw a positive conclusion - that this year’s fair has been characterised by top quality on the exhibitor side and a high propensity to order. Tendence is and remains Germany’s most important order venue in the second half of the year.” His assessment was


confirmed by Stephan Koziol, Chairman of the European Lifestyle Association, who said: “The standard on both the exhibitor and visitor sides has risen. Although fewer visitors may have passed through the turnstiles, the most important people came.


“From the sector’s point of view,


it is a fact that the number of retailers is in decline. I believe, however, that the majority of exhibitors are surprised just how good business has been at this year’s Tendence.” According to a study by IFH


entitled Town, Country and the Retail Trade, 2020, almost one in ten retail outlets in Germany is threatened by closure over the coming years. This year’s event also


incorporated the successful launch of


the first Eat & Lifestyle show within the same exhibition space, attracting 7,000 consumers and visitors keen to discover the latest trends in wining


and dining. One of the most


inspirational feature areas of the entire show was the Ecostyle section for sustainable goods, located within Tendence. There was a thoughtfully presented selection of interesting eco-friendly, fairly traded and sustainably-sourced product, and this ethical consciousness definitely seems to be higher in mainland Europe than we generally see in the UK.


We especially liked the stand shared by the


Network of Women Resource Centres, where the handicrafts of disadvantaged Armenia women were displayed to full advantage, including some hand- crocheted animals that would make lovely impulse purchases. It was also interesting to see the different styles


that appeal to retailers and consumers in mainland Europe, with plenty of very traditional, wooden, hand-crafted products visible across many sectors, including table and kitchen, gifts and decorative accessories. Contrasting with the strong Bavarian flavour were edgier examples of contemporary design, with the clean functionality and bold colours of Dutch and Scandinavian style shining through. The next edition of Tendence will take place on August 27-30 2016 in Frankfurt.


November / December 2015 Giftware Review & Home Interiors 13


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72