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Giftware Association news Gift of the Year 2016


Entries for Gift of the Year 2016 – the UK’s premier competition for gift and home products organised by The Giftware Association – have soared by 70% compared with the same time last year. GA events co-ordinator, Chris


Munns reports that suppliers have taken advantage of the special early-bird rate which gave them a 20% discount on entries submitted before mid-October. Well-supported categories to date include Home Accessories, Gifts for Men, Kids, Under £10 and Hot Novelty. Says Chris: “I expect us to receive


the usual avalanche of entries as the December 16 deadline approaches. While that is still some time away, suppliers of products which fall into the Eco-Friendly, Premium/Luxury, Fashion Jewellery and Body, Bath & Spa categories – which haven’t yet seen a rush of entries – may feel that this is an opportunity for them to win one of our coveted awards.” First-round online judging will take


place between December 17 and January 4, with successful suppliers seeing their products going forward to


the second round where a panel of retailer judges – including those from John Lewis, Ocado, V&A Enterprises, The Garden Centre Group and independent department store Jarrolds – will choose the winning and highly commended products. The awards will be presented


at Spring Fair 2016 on Sunday, February 7.


It’s a wrap!


The Giftware Association’s business development executive David Kukadia has used his film-making experience to produce a promotional video for The GA. The Autumn Fair footage, which


was amalgamated with that of show organiser i2i, is being posted on the Association’s website and links to social media to promote Gift of the Year. The video will also be cut and edited to publicise services offered by The GA, such as Copywatch, as well as other i2i trade shows. David has had a passion for film- making for many years, working with


“this video will add another dimension to our efforts”


actors and directing and producing corporate videos, short films and features. The GA video was shot by Sonny


Michael Chohan of SMC Media Productions. He edited it with David, who said: “The GA’s marketing and PR needs to be savvy in an increasingly competitive marketplace and this video will add another dimension to our efforts.” David, who hopes to produce more


David Kukadia


videos for The GA featuring interviews with members, paid special thanks to i2i and the NEC Group for their assistance in the making of the video and its approval.


Find The GA online


12 Giftware Review & Home Interiors November / December 2015


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