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Best brands line up for Licensing Awards

The finalists in all of the Best Licensed Property categories in The Licensing Awards 2015 have been announced following nominations from a broad panel of retailers and licensees. The winners in all categories will be revealed alongside the winners of the

Product Awards and Marketing Communication Award on the evening of Tuesday September 15 at The Licensing Awards event, which will take place in London’s Grosvenor House Hotel. We are especially looking forward to see which brand wins The Classic Licensed

Property Award, a category that was open to properties that are over 10 years old. The winning property will enter the Classic Hall of Fame and join previous winners including 2014 winner Thomas & Friends, The Beano (2013), Mickey Mouse (2012) and Star Wars (2011) The finalists in this year’s The Classic Licensed Property Category are: Barbie,

Batman, Doctor Who, Me to You, Mr. Men and Little Miss, My Little Pony, Sesame Street, The Simpsons, Spider-Man and SpongeBob Squarepants Other finalists are: Best Preschool Licensed Property; Fireman Sam, The Gruffalo, In The Night

Garden, Paw Patrol, Peppa Pig, Thomas & Friends and The Very Hungry Caterpillar Best TV Licensed Property; Adventure Time, Breaking Bad, Doctor Who, The

Great British Bake Off, My Little Pony, The Simpsons, Teenage Mutant Ninja Turtles FrozenBest Film Licensed Property Frozen, Jurassic World, Marvel Avengers: Age of Ultron, Minions, Paddington, Transformers: Age of Extinction

IJL celebrates Diamond Jubilee

Dedicated jewellery exhibition, International Jewellery London (IJL) celebrates its 60th anniversary – the Diamond Jubilee - at this year’s show, due to take place on September 6-8 at Olympia, London. Some of the brands you

can look forward to seeing at this glamorous showcase include Ivanka Trump, Beverley K Fervor Montreal, Anita Dondore, Shaun Leane, Links of London, Domino, Fei Liu, Sarah Ho and Forevermark. Categories at IJL cover a wide range of products, with fine jewellery, silver,

diamonds and precious gems, designer brands, loose gems and jewellery solutions and services all well represented at the show. This year’s exhibition will also incorporate a new Italian Market Focus and Watch Trail. Another nice feature to look out for will feature the results of the British Jewellers’ Association (BJA) Diamond Design Competition, showcasing the work of exhibitors who were invited to incorporate exactly 0.60 points of diamonds – one for each year of the show - into a piece of jewellery. There will also

“Glamorous showcase includes Ivanka Trump”

be a celebratory Diamond Blaze catwalk scene taking place a 18.00 during the Late Night Shopping evening on Sunday September 6 (17.00 – 19.00). Trends for this year’s catwalk programme are Victoriana Punk, Geo-Form,

Seventies and floral Fancy. Shows will take place daily at 10.30, 13.30 and 15.30.

10 Giftware Review & Home Interiors September / October 2015

Best Sports Licensed Property; Arsenal Football Club, Chelsea FC, England

Rugby, Liverpool Football Club, Manchester United Football Club, Rugby World Cup 2015 and Tottenham Hotspur Football Club Best Music or Celebrity Licensed Property; 5 Seconds of Summer, The Beatles,

Jamie Oliver, Jane Asher, One Direction, Orla Kiely, Best Gaming or New Media Licensed Property: Angry Birds, Candy Crush, Metal Gear Solid, Minecraft, Plants v Zombies, Pokémon, Skylanders and World of Warriors Best Brand Licensed Property; Britvic Brands, Happy Jackson, JCB, Kellogg’s Vintage, Shopkins, Smileyworld, Ted Baker and V&A

Europasonic to present new licensed ranges at Autumn Fair

Visitors to Autumn Fair in search of celebrity-endorsed product should pay a visit to the Europasonic Stand in Hall 1 Stand K10 – J11, where the company will launch its latest licensed ranges including The Great British Bake Off cook and bake ware and PIFCO labelled electrical accessories. The Hairy Bikers will be putting in an appearance on Sunday September 6 to

support their cook and bakeware range with Europasonic, which is also launching its new Prochef branding at the show this year. Along with the main Hall 1 Stand, the company has also taken out a second

space in the gift Hall 5 Stand J505, so it should be easy to find wherever you are on site.

Itty Bitty launch in the UK

Following the success of Itty Bittys plush in the US and Australian markets and customer demand this side of the Atlantic, Hallmark is to launch the brand in the UK this autumn. Itty Bittys is a range of iconic collectable plush characters

from film, comics and television, whose diminutive four inch stature makes them perfect for collecting and just right for pairing with a greeting card as a small gift. Launched in the US in 2012 to capitalise on an

opportunity in the plush market, Itty Bittys has enjoyed huge success and saw an 800% growth in sales in the first year as the ever-increasing range grew from eight to more than 80 characters in just three years. The initial Itty Bittys UK launch this September will include the Batman,

Superman, Wonder Woman, Snoopy and Charlie Brown, Scooby Doo and The Wizard of Oz characters. Hallmark will continue to grow the ranges with limited editions and themed releases. The launch is supported by a targeted marketing strategy including social

media and blogger engagement, to ensure that excitement builds as fans await the release of each and every Itty Bitty. Retailers will be supported with bespoke retail solutions and point of sale, including multi-buy promotions to increase purchase frequency and basket weight.

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