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RESORT


Financial holding company Capital One Financial Corporation (www.capitalone.com) conducted a survey of timeshare professionals on emerging trends and industry insights at the recent ARDA World 2015 conference in Orlando.


A few findings: • 33 percent of those surveyed cited construction and development lending as most important for the industry, nearly triple the 12 percent response in last year’s survey. • 30 of respondents expect the trend of renovation and modernization of existing properties to gain the most momentum in 2015, markedly down from last year’s 51 percent response. • 50 percent of industry professionals expect points- based structures to generate the most interest in the next year, followed by travel club memberships (32 percent).


“With significant debt capital available in the bank and capital markets, we expect developers to move forward with financing their growth plans, and our Vacation Ownership Survey reflects that industry posture,” said Michael Szwajkowski, Executive Vice President, Capital One


“The timeshare market appears to be getting stronger in the


United States and abroad,” said Jim Casey, Senior Vice President, Capital One. “Capital One is well-po- sitioned to work with developers to take advantage of consumer confidence in the industry.”


Vistana Plans to Party Like It’s 1999 On June 16, 2015, Starwood Ho- tels & Resorts Worldwide, Inc. (NYSE:HOT) announced the much-anticipat- ed spin-off of its


Vol 29, No. 7 July 5, 2015


www.ResortTrades.com


Resort Professionals’ Monthly News Journal


Faces & Places…Your Corner of the World at a Glance


vacation ownership business into a separate publicly traded company. By year-end of 2015, Starwood Va- cation Ownership will become Vistana Signature Experiences, Inc. So it appears that Vistana, which was acquired by Starwood in 1999, will return to its roots.


Since Vistana’s inception in 1980, the company man- aged to attract the industry’s best and brightest: Ray- mond “Rip” Gellein, Jeff Adler, David Broderick, Ron Hensel, Don Dubin, Larry Doll, Ron Sharp, David Bruce and Dick Drechsler (who later went on to author an autobiography about his cruising life af- ter overcoming cancer, Manning Up In Alaska, which is available through Amazon).


“As we continue to work toward the successful launch of our company, we’re pleased to unveil our corporate name, Vistana Signature Experiences, which will take effect upon completion of the spin-off,” said Matthew Avril, Chief Executive Officer-Elect of


Vistana Signature Experiences.


To view a cool video introducing Vistana Signature Experiences, go to their PR web site at www.star- woodvacationnetwork.com/news.


Cruz, Craycraft Make Their Moves The new online marketplace for timeshare owners to rent and sell their vacation weeks, Switzerland-based we- holi, has had the good fortune to tap Fermin Cruz to open their US operation as Vice President of Sales and Marketing, Amer- icas. Cruz brings a strong track record for driving growth and building business in global mar-


kets after his nine-year tenure with DAE (Dial An Ex- change) and his tenure before that with ICE Gallery.


Cruz states, “I am looking forward to working with the


weholi team. The Share Economy movement is grow- ing and we need to embrace a new way of drawing a new generation of potential owners into resorts while helping current owners stay engaged and paying maintenance fees. weholi is building a platform and community to help do that. It’s exciting.”Extreme Engineer- ing, the world’s largest supplier of patented zip lines, climbing walls and adventure products for the amusement and resort industries, has also scored big! They’ve hired


Bob Craycraft, who was formerly VP of industry relations for ARDA, to the newly created position of EVP of Resorts.


Bob was selected as one of the 2008’s “Power 25” individuals in the leisure travel industry by Aquatics International Magazine. He’s no stranger to the cre- ation of fun!


“Adventure entertainment attractions have a similarity to water parks—without the water,” says Craycraft. “They fill an important need for resorts, especially those reaching out to a more youthful market. Actu- ally, they are less expensive to operate than water parks and are an exciting amenity to add to existing and new developments. My familiarity with the prod- ucts, the people and resorts in various regions of the U.S., Canada, Mexico and the Caribbean make this a perfect fit for me.”


Awards & Recognition According to Global Connections, Inc. (GCI), a developer, travel club fulfillment and service provider with distributors and sales centers located throughout the United States, nothing celebrates a vacation like great photo memories. From selfies on cell phones to sophisticated zoom lens digital cameras, we all like to record our trips and share with our friends. For Global Discovery Vacation Members those “pics” really paid off.


The contest, “Shoot for the Stars”, began in 2005 with just 30 entries. This year, Global Discovery Vaca- tions and Vacation Quest Members submitted 900


For the full story visit sharonink.com/spot


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