This page contains a Flash digital edition of a book.
eyenews Brief


THE BIMONTHLY REVIEW OF OPHTHALMOLOGY APRIL / MAY 2014 • VOL 20 NO 6 • UK £10.00


To simplify the editorial layout to compliment the busy advertising, freshen design throughout and improve navigation.


Solution


A softer, muted colour palette of six colours maintains continuity. Simple typography and white space allow the articles to breathe against the busy adverts. A simpler font, left alignment and simplified navigation has helped to lighten the content.


www.eyenews.uk.com ISSN: 1368-8952


Previous covers featured retinal photographs. This made it difficult to distinguish one issue from another. A theme inspired by circular objects representing the eye has solved this. Minimal cover lines also create a striking look and the masthead has a lighter font. Advertising revenue has increased and the feedback from the launch has been positive.


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12