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NEWS UPDATE


Family and friends important in getting women to play sport


Family and friends – rather than role mod- els – are the most powerful “influencers” in getting women to take part in sport. A new report by Women In Sport shows how women’s participation in sport is swayed by a larger number of people and “influ- encers” than had been previously thought. Contrary to the initial hypothesis that successful athletes and other role models have the most significant impact on female participation, the report suggests that other influencers had more impact. These influ- encers also come from an array of areas – such as family, friends and the local com- munity. The report also shows that women’s influencers tend to change over time – in line with their evolving needs.


“Our research findings presented here are clear,” said Ruth Holdaway, CEO of


Role models do have an effect on women’s participation – but not as much as other “influencers”


Women in Sport. “Role models ARE impor- tant, but they are not the only factor that sways women to play sport.” The report, funded by Sport England, outlines a new behaviour change model called the ‘Model of Influence’, which con-


sists of six ‘sway factors’. Women in Sport hopes the model can be used as a frame- work to encourage further female sporting participation, utilising the influence of each of the influence communities. Read more: http://lei.sr?a=d2T3w


Plans for Los Angeles NFL stadium approved by local council


Carson City Council (CCC) in Los Angeles County, California, US has unanimously approved plans to build a US$1.86bn (€1.68bn, £1.24bn) stadium to host two National Football League (NFL) franchises – the San Diego Chargers and Oakland Raiders. CCC is the second local author- ity to have given a green light to an NFL stadium in Los Angeles, following a rival


The plans would see San Diego Chargers and Oakland Raiders sharing the stadium


plan by billionaire Stan Kroenke to relo- cate his St Louis Rams NFL franchise to a HKS-designed venue in Hollywood Park. Both plans were presented to a com- mittee of NFL executives on 22 April. To approve any relocation of a franchise, NFL rules require that 75 percent of the 32 owners approve the move. Read more: http://lei.sr?a=V9H6f


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