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Gifts For Men


‘looking after the environment has mass appeal’


Nether Wallop Trading


Garden gifts for men ...and women too


By Jonathan Craymer


Great gifts for men don’t have to appeal exclusively to the male species and sometimes predictable displays of cufflinks, ties and wallets can leave customers cold and uninspired. By adding unisex items to the mix it’s possible to double the


sales potential – especially when women spot something they’d quite like for themselves. The upsurge of interest in gardening is one area where the rise in garden related gift products has meant a big hike in the number of items likely to appeal to men – and women. Bang on target as a gift for the environmentally-conscious keen


gardener, is the Nether Wallop Trading company’s Paper Potter and a range of garden accessories which have evolved since. The Paper Potter was the brainchild of former journalist, Jane


Vere-Hodge, who wanted something to transfer the large number of vegetable seedlings she was planting into, which would be both cheap and sustainable. Having worked in print


media, she realised the piles of newspaper she had at home could be turned to better use. “I worked out the design of a tool to turn strips of newspaper into pots and created the first Paper Potter at a woodworking class,” she said. “Nether Wallop Trading Co was created


to sell the Paper Potter, along with a range of traditional and ‘traditional inspired’ garden tools. These include dibbers, tampers, garden lines and traditional oak labels along with berry and fruit pickers. The majority of our garden tools are


made from FSC (Forest Stewardship Council) Oak and many are made in the UK. “We also have a range of garden gifts, which bring


together many of our tools in gift sets. These include the Seedling Starter Set and the Potting Shed Collection.” Another company creating great gifts for the


gardener is Wildlife World which created quite a buzz at its first appearance at Spring Fair this year. The Gloucestershire-based business showed off a complete hotel as well as Winter and Summer homes and even a living space entirely lit by solar power. But before you get too


excited about new spaces in which to spend leisure time, we’d better mention that all this accommodation is aimed at making life more comfortable for urban and garden wildlife – in particular insects and


birds. On the plus side, the makers claim that


installing items like bird boxes and feeders markedly increases the appeal of any home, especially urban ones. Wildlife World’s stand at the


show featured a spectacular skyscraper backdrop designed to stress the part its products are intended to play in cities. The range includes a bird nest box, a bird-feeder


Wildlife World


table, an insect winter home and summer refuge, a bee and insect hotel and a new, night insect, solar- powered version launched this year at Birmingham.


54 Giftware Review & Home Interiors May / June 2015


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