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Retail Services


Make the most of retail space


How do you make your retail space stand out? Chances are, regular readers are well aware of the best ways to merchandise product. But it never hurts to refresh ideas and remind oneself of the importance of good display. UK Point of Sale is a leading manufacturer of sale solutions and offers this six-step guide on how to present your shop to get people through the door, engaging with your products and maximising sales.


1 Over the threshold – The hard bit is done. The customer is in and you have about ten seconds before they will make a judgment on price, quality and how well coordinated space is. Try to leave a clear pathway – less is more. Products in this area will be overlooked as they move into the shop.


“With an interchangeable display, digital point of sale devices can guide customers around the shop floor and make the smallest boutiques look spacious”


2 Attention – In contrast to the entrance area you should try to capture imagination with the interior display. A common theory is that people look to the right so watch behaviour and if this is true make the space stand out with high profit or high demand items.


3 Pick a path to follow – The customer is in, has been guided through a beautifully clear threshold to a jaw-dropping display on the right. Now guide them systematically through the rest of the shop concluding at the register. With an interchangeable display, digital point of sale devices can guide customers around the shop floor and make the smallest boutiques look spacious.


4 Slow the flow – It’s no good having a perfectly positioned pathway if people just walk through, unaware of your product offering. Point of sale devices can help to catch people’s attention and slow them down, meaning they are more likely to stop and make another purchase. Industry experts refer to these as ‘speed bumps’.


5 Break your areas up – You’ll often see two extremes in retail spaces. One shop will be jam-packed full of low-cost items trying to get products flying off the shelf. The other will be very minimalist, high quality items that yield a bigger profit and sell at a slower rate. Breaking up displays gives the opportunity for cross-selling.


6 Watch your customers – We don’t mean in a weird or accusing way! We’re not asking you to keep an eye out for thieves ( though you should do that as well). The best way to learn what works in a retail environment is to watch the behaviour of your customers. When they enter, try to recognise what they’re drawn to, what they avoid and what effect the positioning of your products has on their respective sales figures. Trial and error will help you to learn good arrangement habits.


48 Giftware Review & Home Interiors May / June 2015


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