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Personalised Gifts


‘adds perceived value’


Travis Treasured memories


Demand for personalised gifts has never been as strong and is driven by customers looking for a unique gift that will also become a treasured memory. Leading gift supplier, Widdop Bingham is in no doubt about


the importance of this trend for retailers which often means increased profit margins because customers are prepared to spend that little bit extra. A spokesman said: “The more personalised touch adds extra


perceived value allowing retailers to realistically achieve higher profit margins. New technologies have led to combinations of exciting new designs with products which previously could not have been personalised. “Laser engraving is leading the way for glass


personalisation for example, allowing a larger number of products to be personalised over and above the traditional silver plate. “There is also a move towards DIY personalisation for example imprints of a baby’s hand and foot in clay or the


inscription of personal data on a frame.” An opportunity to see all the latest products at Widdop


Bingham is offered at the company’s annual Summer Show aimed at showcasing hundreds of brand new products for the second half of the year. The show takes place at the


Widdop’s showrooms in North Manchester on Monday June 22- June 26 from 8.30am to 5pm plus Sunday June 28 from 10am – 2pm. Andrew Illingworth, sales director at Widdop said: “We look forward to welcoming old and new customers to our showroom during our Summer Show. The emphasis on new product development at Widdop Bingham ensures that we are constantly bringing fresh and creative products to the market place. Come and see for yourself.” And there has been award success for


‘increased profit margins in personalised gifts”


Widdop which took the trophy for Return on Investment at the SHD Logistics Awards 2015. The event celebrates excellence in the logistics industry across 11 categories. Widdop won following the investment in


a warehouse management system implemented a year ago. Chris Illingworth, director of IT and Logistics said: “This was a fantastic evening for our company. This was no quick fix and involved many different departments within the company. However, we saw results immediately the system was implemented and the award is a tremendous achievement.”


34 Giftware Review & Home Interiors May / June 2015


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