up front By Bryden Winsby
Lure of China markets hard to resist D
avid Hughes is right, of course. The enormous potential for selling our agri-food products into China is being pursued vigorously by industry and government, but it shouldn’t be the sole focus of efforts to capture a larger share of international markets. And while Dr. Hughes, a well- known expert on food marketing, urges caution, as explained by Contributing Editor Grant Ullyot in this issue, not everyone will heed his advice.
In some cases, the fit is natural, though, and while it might not last forever, given the nature of competition and economic uncertainties, one can hardly blame those who move quickly to fill a need. Canada Berries is an example. It isn’t the first and won’t be the last wine producer from this country or others to sell into China, where there is a rapidly growing demand for wine. As you’ll read in these pages, the Richmond-based firm, formerly
known as Sanduz Winery, is delighted with the response it has had to its berry- based products. So how big is big when it comes to the Chinese penchant for wine?
Well, I was
surprised to read a recent report that China now has more land dedicated to vineyards than does France. The total grew to 800,000 hectares (1.9 million acres) last year, putting it behind leading grower Spain but ahead of France. Its production is less efficient than more established wine-making countries, so China's output is only the seventh-biggest, according to figures released in late April by the Paris-based
International Organization of Vine and Wine.
France took over the title of top producer from Italy last year, with 46.7 million hectolitres, or 6.2 billion
Bio-Control of Black Vine Weevil
More berry growers are using parasitic nematodes to control Black Vine Weevil. Parasitic nematodes are already applied successfully against European Chafer in turf throughout the Lower Mainland.
Ask TerraLink about NEMATODES today!
TerraLink Horticulture Inc. 464 Riverside Road, Abbotsford BC Tel: 604-864-9044 Fax: 604-864-8418 www.tlhort.com
4 British Columbia Berry Grower • Summer 2015
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C HM HD Spring 2001
C HM HD Fall 2001
C HM HD Spring 2002
From “Agricultural and Forest Entomology (2005) 7, pages 121-126:
“Overall, in three application dates, the two nematodes (H. megidis and H. downesi) reduced the number of live black vine weevil larvae and pupae relative to the control.”
Mean SEM number of live insects, after one, two, and three applications of entomophaogenic nematodes. C = Control, HM = Heterorhabditis megidis, HD = Heterorhabditis downesi.
bottles. EU countries have intentionally reduced vineyards in recent years to make them more efficient and improve quality. By contrast, China's harvest is expected to yield 11.2 million hectolitres. The bulk of that is destined for consumers in China, whose 1.4 billion people knocked back 15.8 million hectolitres (2.1 billion bottles) of wine last year. According to London-based wine and spirits research firm IWSR, China is the world's fourth-largest consumer of red wine, and the fifth- largest consumer overall. The United States remained the world's biggest wine consumer last year, at 30.7 million hectolitres (4.1 billion bottles).
Just so you know...
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