Breckenridge Occupancy Index: 2013 vs. 2012 (i.e. Breckenridge Occupancy as an Index of DestiMetrics Colorado Occupancy) 2013 vs. 2012 160 140 120 100 98.5 80 60 40 Jan Feb F be Mar Apr May Jun Jul Month Mo hnt INDEX CALCULATIONS
2013 index = Breckenridge 2013 occupancy / DestiMetrics Colo 2013 occupancy * 100. 2012 index = Breckenridge 2012 occupancy / DestiMetrics Colo 2012 occupancy * 100. An index of 100 means Breckenridge had the same occupancy as DestiMetrics Colorado Universe.
An index of greater than 100 means Breckenridge had a higher occupancy than DestiMetrics Colo Universe. An index of less than 100 means Breckenridge had a lower occupancy than DestiMetrics Colo Universe.
Aug Sep Oc Oct Nov Dec
ANNUAL TOTA
TOT TAL 66.3 66 3 105.2 5 137.3 7
B ecken idge occupanc B ecken idge occupanc
Breckr Breckr
enridge ocr enridge ocr
cupancy i index 2013 cupancy i index 2012
ndex 2013 ndex 2012
116.9 6 113.3 13 3 108.8 8 108.1 8 106.5 106.5 99.5 9 91.2 82.6 2 99.4 9 90.7 0 104.8 4 105.0 5 94.2 4 101.6 1 92.4 90.0 0 92 4 89.0 9 104.7 4
118.7 8 117.5 7 104.4 102.7
4.4 2.7
• TheBRCuses a percentage of occupancy formula to determinemarket share levels compared to severalmarkets This graph illustrateswhenBreckenridge gained or lostmarket share
• In the calendar year 2013,Breckenridge gained 1.6 points of occupancymarket share to theDestiMetricsColorado Industry Segment
• Notable successfulmonthswere January (+15%),May (+50%),November (+31.3%),August (+3.3%) • Notablemonths of lostmarket share included February (-3.3%),April (-27.5%), June (-8.9%) and September (-2.9%) • SummerMarket share increased 1.3%when compared to theDestiMetricsColorado Industry Segment This comes on the heels of 5.5%growth during the 2012 Summer. Summer continues to be the season of opportunity
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Breckenridge Occupancy Index
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