This page contains a Flash digital edition of a book.
BRECKENRIDGE CENTRAL RESERVATIONS


In 2013 the GoBreck Board of Directors formed a committee to determine if a third party organization could provide reservation services at a reduced cost, without sacrificing quality guest service, wouldmaintain fair distribution of business opportunities within the community, while protecting the integrity of our data and our leads.The result of this analysis was entering into an agreementwithVacationRoost Partner Services to provide reservation services beginning inOctober 2013. VacationRoost has proven to be a professional organizationwith extensive resourceswho has allowedmoremarketing dollars to be actively engaged in themarketplace.


2013 Highlights LodgingReservations:


1,602; -29%to 2012


RoomNights booked:4,374; -27%to 2012 LodgingRevenue:$1,048,727; -24%to 2012 ADR:$240; up $8OR+3.4%


AVE LOS:2.7 nights; up .1 nights to 2012 Incremental revenue:$365,557 CallsHandled:8,937


WebsiteChat requests handled:528 Promotional E-mails delivered to the database:1,036,829


13


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24