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WELCOME CENTER


Visitation: 265,586; -2.3%to 2012 Revenue:$114,266; +8%to 2012


BreckenridgeWelcomeCenter (BWC)Highlights • FulfillmentCenter for BreckenridgeVacation Planner requests • Expanded activity operations and vendors representation • SupportCenter for BRCEvents and Promotions • EnhancedMerchandising • Central to the BreckBecause campaign - chalkboards that are photographed are in the BWCand outside the BWC BWCstaff take photos and encourage guests to participate


• Increased presence atGoBreck events, such as:KingdomDays,Oktoberfest,Ullr Fest. Info booth at ProCyclingChallenge • Increased productivity via POS system—more user friendly • Selling and promoting reusable bags forTown of Breck


• New and increased use of BWCspecific literature, such as: BWCrack cards, BWCbathroomsignage “


The BreckenridgeWelcome Center Staff has been instrumental in providing information to visitors for the Breckenridge Heritage Alliance. Their knowledge of historical tours and sites has ensured guests receive the most up to date information for bookings. They take the time to work closely with our staff and learn the heritage of Breckenridge.”


Cindy R.Hintgen,OperationsManager BreckenridgeHeritageAlliance


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