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GoBreck SALES


TheGoBreck Sales Teampromotes Breckenridge as a premiermeeting, conference, and group travel destination, with a strong focus on the front range, but also reaching out on national and international levels. The Sales Teamworks to bring together all of the components, lodging, town, ski area, and theArts andCultural aspects. By providing a greater level of conference services to attendees,we increase their experience, generatemore return visits, andwork to strengthen the town product.


Sales Highlights and Successes • Hosted FirstAnnualHolidayMeeting Planner ShoppingDay, bringing up 25meeting planners to explore the shops onMain Street, working withmerchants to offer discounts and give-aways


• Hosted the SecondAnnual Breckenridge Bridal Bash. Showcasing Breckenridge as a premier DestinationWedding Location, increased attendance over first year, continued success rate


• Provided services for over 12,000 conference attendees • SalesMissions:Denver,Colorado Springs, FortCollins, Boulder, andDallas • FAMtrips: International Snow Sculpture; September FallMeeting Planner FAM • Hosted a retreatwith theYoung ProfessionalswithinCSAE, keeping Breckenridge at the forefront of allColoradoAssociation Executives


• Meeting Industry Shows attended and exhibited at:Meetings IndustryCouncil (MIC);CSAE Annual; SGMPAnnual;DestinationColorado Front RangeTrade Show; andUniversity of Colorado;Collaborate;DestinationMarketingAssociation International;DestinationColorado Dallas Road Show;ColoradoAssociation ofNon ProfitOrganizations


• Consumer Ski Shows:Denver, Boston andChicago, partnering with 5members


Continued Programs • QuarterlyWedding Professionalsmeeting bringing together the communitymembers that work with weddings in Breckenridge for networking


• Quarterly newsletter distributed to our database of approx. 7000meeting planner and travel agencies • QuarterlyGroup SalesMeetings in Breckenridge bringing together key players in town involved with group sales and educating all on unique venues and alternative group options


• GroupWelcome/Discount programoffering discounts tomeeting attendees and providing welcome signs in storefront windows by participatingmerchants


• Updating and enhancing ourUniquely Breck packet of information on the various venues owned by theTown of Breckenridge to be used for group functions, bringing theTown of Breckenridge, the BreckenridgeHeritageAlliance, and all of the SalesTeams together


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