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PUBLIC RELATIONS


2013 by the numbers: 1,293,412,169 online impressions;+117.69%to 2012 209 Journalists assisted;+29%to 2012 67Journalists hosted;+45.6%to 2012


Why the increases? Nationally syndicated stories and high-profile coverage including: • Associated Press summer feature that ran inTravel sections across theU.S. (Boston, Philadelphia, San Francisco, Chicago,Dallas-FortWorth)


• National web outlets such as Yahoo andHuffington Post • Print/web feature in Sunsetmagazine • Department piece in Travel + Leisure printmag; Southwest Spiritmagazine; Forbes.com; etc.


Measurable content successes such as: • Snow sculpture photo distributions (with coverage inU.S. News &World Report, Southwest Spirit,CBS national, Huffington Post and news agencies/wire services around the world)


• Influencer initiatives that generated ongoing social/blog coverage both nationally and in keymarkets (Boston,Atlanta, Austin, etc.)


• National television opportunities viaCTO- LaborDay/Today Show,Holidays/CBS Early Show; ongoing regional pickup (web and broadcast) of event photos


Successes stemfromour focus on: • Long lead pitching and key national outreach via Peeples Ink • Increased hosting - both key regionalmedia with national/international reach and niche influencers with targeted reach • Combining content efforts with PR initiatives to generate larger-scale coverage


09


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