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News Personalised product for independent retailers


Demand for personalised gifts has grown beyond all expectations in recent years with shoppers determined to prove ‘it’s the thought that counts’. There’s something about a present


that has been personalised that is particularly special for the recipient and ‘adds value’ at a time when consumers increasingly demand value for money. Although the concept has been a


great success for major stores and online retailers, it has not always been easy for independent retailers to sell the idea to customers due to the lack of visual product in store. But now the


‘Personalised Memento Company’ (PMC) has launched a brand new white- label site that enables independent retailers to get the message across to customers and sell PMC products. The company was set up 11 years


ago with just five people including Keren Dicken, sales and marketing director and


CharityCorner Gift company launches charity cycle ride


Tilnar Art has thrown down a charity cycle challenge to get people out on their bikes and raising money for good causes. The challenge is to see how far


you can cycle in one day – June 20 – and it is ideal for competitive cyclists or anyone with a bike who wants to get out on the road and do a bit of good. Tilnar boss, Tom Hawes says


raise sponsorship for your chosen charity. And if you see this as an


opportunity for a personal endurance test, The Tilnar Cycle


co-owner. Since then it has expanded dramatically. The company has just moved into new factory units in Stoke-on-Trent employing 80 people and offering 10,000 products with new ones becoming available every single week. It is a fantastic success story and


quality to products that have a low price point. When PMC first started it


Keren Dicken


offered personalised traditional wedding gifts – tankards, trinkets and wedding glasses. Now, the vast range includes everything from First Holy Communion, Engagement,


Keren said recent sales figures prove demand continues to increase. She said: “The white-label site is free for independent retailers and they can get the message across to customers via an ipad or computer in their shop. Goods are then ordered from us and can either be delivered to the customer direct or to the shop.”


The range offered by PMC is staggering and


personalised messages can be


engraved, printed, embroidered or added to ceramics. Everything is done in-house and trend-led designs add a level of


Valentine, Easter, Anniversary – the list is endless and almost impossible to select a favourite. Value for money has always been


important to the company which Keren believes was crucial during the recent recession. “To be honest it didn’t really affect us and we continued to go from strength to strength. “Since December we have seen a big


change in the gift market and we have not looked back since January. We had a much bigger stand at Spring Fair this year and the show was the best one ever for us. “When we first started people did not


really understand this market but they do now and independent retailers can enjoy its popularity as well.” PMC is also proud of its eco-friendly


credentials and ensures products are ethically sourced as well as packaged in recycled materials


New lighting show


Lamps will be lit and chandeliers shining for the first edition of the brand new Light Show at this year’s Autumn Fair. Organisers promise a raft of


market-leading suppliers in the sector which is expected to offer up to 60 dedicated lighting exhibitors. Among those already included are Dar Lighting, Searchlight, Interiors 1900, Impex Russell, TP24, Endon Lighting and Illuminati. The new lighting showcase at


Autumn Fair replaces the Lighting at Interiors show formerly held each year in January. Nick Davison, portfolio director for Autumn Fair said: “We have already seen a major upswing in our Home Interiors & Furniture and Lighting sectors at the 2014 exhibition and this development will ensure Autumn Fair is an even more essential fixture for the market.” Peter Hunt, chief operating


officer for the Lighting Industry Association (LIA) said: “September is traditionally the start of the lighting season and with a steadily improving economy we expect to see a really strong offering by UK lighting suppliers.”


Book review


anyone can join in and cycle by themselves or with friends and family and if you can record your efforts and upload them on the Tilnar Facebook page so much the better. Entry is just £12.95 and £9 of


that goes to Tilnar’s chosen charity, Porridge and Rice which supports children in the slums of Nairobi. You then have the opportunity to


6 Giftware Review & Home Interiors March / April 2015


Challenge will give you a target to aim for each year. Tom said: “Enter now, set the


date and remember – This Is Life Not A Rehearsal.” www.tilnarcyclechallenge.co.uk


The Language of Flowers is a timely addition for bookshelves focusing, as it does, on how flowers can work as remedies and can often be therapeutic. The book coincided with the launch of the Olive Kitteridge mini series where the main character deals with family life and battles in a small town in Maine. This delightful book features 50 profiled flowers.


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