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London Stationery Show


AT Cross


Wild & Wolf


Sign up for London Stationery Show


There’s no doubt stationery is a dynamic market for gift retailers but are you making the most of it and are you really aware of the products that are out there? Spare a day to visit the London Stationery


Show next month and you could discover a little goldmine you never realised existed with more than 200 stationery brands and suppliers from around the world all gathered in one place. The event is held at the Business Design


Centre, on April 28-29 and is now in its fifth year – the only show dedicated to stationery and writing products. As part of the event, National Stationery Week runs from April 27-May 3 and will this year include World Stationery Day on April 29. All in all it’s a timely reminder that


handwriting and innovative stationery has never really gone out of fashion, despite modern reliance on technology. Exhibitors will be offering everything from


writing products, notebooks and diaries to calendars, social stationery, filing and storage, stationery gifts, licensed and children’s stationery,


leather goods, wrap and desktop. Show director, Chris Leonard-Morgan said:


“Stationery is a dynamic market which reflects and unites many different trends – from new colours, textures and fashion to changes in social habits and etiquette. Combined with the enduring appeal of a hand-written note, and the fact you are much more likely to remember something if you have written it down, it creates a great synergy between consumers’ appetite for new products and those producing them. “The exhibition is an exceptional opportunity


for buyers to get to grips with how the stationery market is developing and how these fashionable and design-led products fit into their gift offer. One in three exhibitors are new to this year’s show and over two thirds are exclusive to it, so they haven’t been seen by buyers anywhere else in the UK this year.” Among the line up of top names exhibiting at


the show are Filofax, Lamy, Semikolon, Quadrille, Letts, OPyramid, uni-ball, Collins, Midori, Maped Helix, Staedtler, Zebra Pen, Otter House, Faber-


Castell, Pukka Pads, Enveco, Montegrappa, Leuchtturm 1917, Stabilo, Caran dAche, Santoro, Portico Designs, Paperblanks, Sinclairs/Silvine, Kaweco, Snopake, Castelli, Knock Knock and Pentel. The show also includes the annual Stationery


Awards, judged by a panel of leading independent and multiple retailers to give buyers a heads up on the year’s standout products and a view of trends to come. To benefit from National Stationery Week and


World Stationery Day retailers can download images associated with the campaign from www.nationalstationeryweek.com and register as ‘Participating Retailer’ via georgina@smallmanmedia.com. Chris said: “National Stationery Week and


World Stationery Day encourage people to share what they like about stationery, what their favourite products and brands are and to inspire creativity and even their favourite retailers. “And, of course, it encourages more people to write by hand and not just text or email.”


Wild & Wolf


We like fun stationery products


March / April 2015 Giftware Review & Home Interiors 35


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