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Fragrant Gifts


A ‘waggledance’ for organics


three fragrances – Bee Calm, Bee Happy and the brand new, Bee Kind. While still on the subject of


conservation there is the very latest ‘Smellie Ellie’, a range of nature inspired home fragrances produced in recyclable, elephant dung paper packaging which, thankfully, doesn’t smell. The products are made by On a


Consumer interest in all things organic has spread to the skincare and cosmetics market and gift shops are ideally placed to capitalise on this trend. Industry experts say the world’s


growing preference for organic skincare is fuelled by an increased appreciation of raw, organic and unrefined food. Supposed health benefits constantly filter into other sectors and skincare has been a definite winner. Noer Organics is an American


company at the forefront of research and development with its artisanal range of products manufactured entirely from organic and wildcrafted ingredients.


A spokesman said the market is


expected to grow dramatically in the next two years as consumers make informed choices between organic, eco- friendly products and chemical skincare. Here in the UK, ethical home


fragrance brand, beefayre recently announced new products and fragrances in its Waggledance collection, Gift of the Year winner. (For those who don’t know, a honeybee performs a ‘Waggledance’ to tell the rest of the hive where the sweetest nectar lies). The collection includes candles,


reed diffusers, body butters, shower and bath creams and hand creams in


Wick & a Prayer, the candlemakers of Derbyshire which aims to help a great elephant charity, Space for Giants with 15 per cent of profits from Smellie Ellie. Meanwhile Heathcote & Ivory


continues to extend its highly popular Gardeners range. Among the new additions is the Natural Wax Candle fragranced with the Scent of Summer. A rejuvenating bath soak is also


expected to do well. The bath soak is rich with eucalyptus and essential oils of sage, rosemary and lavender with extracts of mellissa and bergamot leaf. Research by Ashleigh &


Burwood also confirms consumers want to escape the constraints of hyper-connected lifestyles. This ‘escape’ can mean re-connection with nature through simple fruit or garden scents and the new Vine Tomato lamp fragrance captures the essence of the garden and fresh produce perfectly. The British born, award


winning BLEND brand is another range of natural body care products that has been a huge hit. It was created by a team of leading aromatherapy and perfume experts and each item is almost 100 per cent natural using a blend of pure aromatherapy oils chosen for their therapeutic benefits and amazing fragrances.


beefayre, Gift of the Year winner


Look out for...


award winning beefayre


March / April 2015 Giftware Review & Home Interiors 33


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