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Guide to Treadmills


Kevin Hewitt CEO of Running Unlimited


What’s the most important thing for fitness operators to consider when introducing or replacing


treadmill equipment? Clients are taking back responsibility for the gym member experience and critical to this is delivering variety and choice. The days of monotonous rows of the same treadmills seem numbered – the consumer expects more from their higher-end gym experience compared to the onslaught of the low cost sector.


critical and the Zone dome provides this.


Fitness operators should invest in the new capabilities and technology and consider the best treadmill brand for each purpose – whether that’s a high-end personal running clinic or an immersive group fitness class.


What new innovations within the treadmill market can we expect


from you in 2015? Without revealing all our secrets, you can expect to see a revolutionary new content service from us for treadmill manufacturers to transform their consoles. We’re aiming to launch this at LIW 2015.


We’re also working with iconic events around the world to immerse gym runners in official races and formal events. For example, Zone dome users can soon run in a virtual marathon and even cross the finish line.


A software sector veteran, Kevin has worked in commercial roles with and for Microsoft and Google, fuelling a passion for transformational tech and data- driven solutions. He co-founded Running Unlimited with a media and entertainment sector friend, to reimagine running and deliver step-change experiences for the fitness sector.


Genuine differentiation across the sector is


“The future will see more partnership and collaboration”


What’s your vision for the future of


fitness? The future will see more partnership and collaboration – the pace of change and development is simply too fast for sector participants to skill up to keep up. I expect two key areas of change.


Firstly, working with the data that’s being harvested by the explosion of wearable devices to deliver real-time personalised experiences.


Secondly, transforming more spaces using film. Immersive technology is in its infancy - imagine what will be possible in a year! And as the power of the technology grows, so too will the impact of the experiences they deliver.


www.body-life.uk


body LIFE 2 I 2015 I 67


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